Have you heard about making money with affiliate marketing but you aren’t even sure where to start learning about what works and what not?

Wondering how come some of the people in the affiliate marketing industry make loads and loads of money while you failed so far?

Looking for straight answers about becoming an affiliate after all you’ve got so far were riddles?

Give yourself a round of applause, because you just reached one of the gates into the world of affiliate marketing and the knowledge we gathered for you can only be described as massive. Michael Cheney, the affiliate marketing leaderboard king, sat down with me to discuss how to start out as an affiliate marketer the right way, select your niche, find the best products, and get record conversions.

Keen to start making money with affiliate marketing yourself?  Visit Michael’s Commissions Machine page – he is an AMAZING teacher, very down to earth and fun to learn from.

 

About This Episode and 7 Figure Furnace

First of all, thank you for visiting the 7 Figure Furnace website. As you might have noticed, we’re a rapidly expanding community of internet marketers and product creators looking for the best ways to sharpen our tools and minds, and we usually do it with the help of our esteemed guests.

That is also the case in this 7 Figure Furnace episode when Michael Cheney is our guest. He is talking to us about making money with affiliate marketing, taking us through the most common people staring up face and how to overcome them.

Michael-Cheney-Making-Money-With-Affiliate-Marketing

For those of you who aren’t familiar with his name, let us just say that he got where most affiliate marketers want to go. He’s been in the internet marketing game for years and has generated several million dollarsí worth of revenue from his internet businesses. His name appears on the leaderboards of the most popular affiliate marketing platforms, so there’s no surprise his students and mentees praise him for how vital his advice was for their success.

 

Rather Listen?

If you’d rather listen to the episode than read about in, go ahead. I won’t mind. You can always come back later to check out the resources and links Michael talks about in the interview.

Play the audio in a new window or download it.

You can also subscribe via iTunes, RSS or Stitcher.

 

Here are the things you should know about making money with affiliate marketing:

 

A Business Model with No Restrictions

Back in ’99, Michael Cheney was building websites and testing the powers of SEO, helping business owners get noticed, but he realized there would always be a limit to the number of people he could see every day, and thus to how much money he could make.

He realized he had the marketing knowledge to do more, but he was just not applying it to his own business. So he did something about it – created a first digital product and started selling it online. There were no more restraints. He made good money. Currently, he only focuses on making money with affiliate marketing, selling other people’s products, finding appealing angles for promoting those products.

With digital products, you can sell as many as people want to buy, you don’t have to invest your time to make sales one by one, or handle shipping. With affiliate marketing, you don’t even have to sell your own products. The possibilities are endless.

 

The Simple Formula of Affiliate Marketing

Think about web traffic. Everybody wants it. A product that delivers something people want is a product that will make you money.† With affiliate marketing, instead of creating a product that helps people get free web traffic, you find a product created by somebody else that does that. You promote it, and you receive a commission for each sale you generate.

As you can see, affiliate marketing is simple – you find and promote products people want. You’re the middleman matching the prospect that has a problem with the product that is the solution. When you make that connection and the potential customer buys, you receive an affiliate commission of 15% or more of the value of the product.

 

The Only Thing That Matters in Affiliate Marketing

This might come as a surprise to many people, but you don’t have to be a programmer or a designer or an advertising guru to get started with affiliate marketing. The most important thing is the traffic you’re able to generate and to do so you don’t even need a website or an email list.

If you don’t want to, or you just don’t afford to pay for video ads, solo ads, Facebook ads, or AdWords, you don’t have to, you can start without any of those things.

You can start with a free WordPress.com blog or a Facebook page, you don’t even need a website. You can slowly build you reach by using what it is available to you. The only things you’ll need is a JVZoo account so you can find the products you could sell and a way of getting your message in front of people.

JVZoo-Making-Money-With-Affiliate-Marketing

The easiest way to do this is to create a new Facebook account or Facebook page. Start building a network by initially following groups, pages, people that are involved in the online marketing space. Don’t start promoting products from the start. Listen to others are saying, then start contributing, adding value. Start bringing external articles into discussion, share useful resources. Only after these initial 24-48 hours you can start introducing the products you’re promoting.

People who started this way quickly made a few hundred dollars a day; all with no list, and no website, and no money for ads.

As long as you know the right way to find the best products and the best way to promote them, you should be able to succeed in making money with affiliate marketing.

 

Why Make Money Online (MMO) Is Probably the Right Niche for You

The principles of affiliate marketing are the same, no matter what niche we’re talking about: you spot in a problem, you find a product that offers the solution to that problem, and then you get the message about that product in front of the market.

Make Money Online always sells, it’s always a hot topic, and you should go where the money is. Chasing your passion and finding a niche that would help you monetize it might prove to be a more difficult path that it should be. By entering, at least when you’re starting out, in the Make Money Online niche, you can make sure you’re doing the thing you came into this space to do in the first place – to make money.

With affiliate marketing, you should be able to build a business that enables you to go off and fulfill your true passions in your spare time, or in the time you set aside from work especially to achieve your personal goals. Michael Cheney uses the MMO niche as a vehicle to get a lot of money in and a lot of free time to follow his passions without worrying that he can’t find a way to monetize them, but that doesn’t mean he doesn’t love internet marketing.

 

Don’t Get Caught Up in the “Monetize Your Passion” Mantra

Some people fixate on finding a niche that would help them make money off their hobbies and passions. This can be an excruciatingly painful process, that could also take many years.

By going where the money goes, you give yourself the opportunity to branch out later, or to dive deeper into another niche you’re interested in.

 

Finding the Best Products to Sell

There are metrics you could analyze to determine if a product would be a good choice, and these are readily available on platforms like JVZoo that connect affiliate marketers and vendors.

Some of these metrics are how many sales a product has, how much money would 100 clicks bring affiliates, how much money they could make each time they send a click out to a vendor’s website. All of these metrics are important, but there are other factors to take into consideration:

  • Who is the audience? How easy can you reach those people?
  • Do you like the product? Are you naturally drawn to it?
  • Do you understand the product? Do you see why people would buy it?

If you’re not scoring high on all of those factors, it’s going to come up when you’re promoting the product and people are going to see that. If you see something that offers you $100 per sale but you have no understanding of it, people will see right through you and they won’t buy.

Many people fail in affiliate marketing because they’re looking for shortcuts and this field isn’t really about that. Even though it’s so easy to get started, you still need to do it the right way. If you just use the swipe files you get from the vendor and set your campaign up like everybody else, you’ll just get the same results as everybody else.

You need to think differently, find those hidden products that on paper generate as much income per click as others but that you can resonate more with, so you would become more passionate about them when you explain why people should buy them. The most successful promotions are the one in which people can see and feel that you are excited about the product. If people know you used a swipe file to email them about a product, they know you don’t care that much about the product, after all, you made the minimum required effort. If you are emailing people 30 times this week about a single product, and you publish a video, and do a bundle, and post about it on social media, people will think “hey, I’d better check this out.”

 

Why You Need to Buy the Products You’re Promoting

People react well when they see an affiliate using and getting great results with the product they’re selling. The usage-results proof is very powerful in generating conversions, but this can’t always be the case. For many products, you just don’t have the time to use the product and get some case-study worthy results before your promotion starts.

If you can’t test a product, at least buy it. Demonstrate to people, on video or with a screen shot, that you trust the product enough to make a purchase. If you used it or not matters less, but you need to show people that you have bought the product. This will go a long way in generating sales for you for that product because the prospects can see you’re not just promoting the product for the commissions, you’re proving you believe in the product.

 

How to Dominate the Competitions for the Most Sales

Right after a launch, many vendors organize challenges for their affiliates, to determine who can bring in the most sales. Michael Cheney is one of the most common names on these leaderboards. What he does different to get his name up there is:

  1. Frequency

People are usually afraid they’ll have people unsubscribe if they email them too often, or if they post too often on Twitter or Facebook, but Michael Cheney doesn’t think that way anymore. For each campaign he runs, he sends out 25-30 emails. He emails people 3 times per day. He figured out that his emailing frequency is actually helping him generate more sales, thus more revenue, and the burn rate isn’t even as bad as people think it would be.

When he first started making money with affiliate marketing, he wasn’t even emailing people daily. When he began doing it daily, he saw his earnings going up and he wondered what would happen if he’d email people twice per day. The result was more money.

When you’re blasting so many messages out there, content is also crucial, because you need to really bring something useful to the table. Michael Cheney believes in edutainment – he entertains and educates.

  1. Curiosity

Give people one little thing that would draw them to the rest. Gary Halbert once said that the reason why most people buy something is curiosity, not benefits, nor features. If you can use that in the messages you put out, you’ll get traction, people will click to see the rest.

Making-Money-With-Affiliate-Marketing-Michael-Cheney-Emails

You need to use a little thing like “You’ll Be Shocked to See How Easy You Can Rank on Google in 20 Seconds” or ì42-Year-Old Man Makes $30,000 Worth of Commissions per Month with No List, No Money, and No Ads” and then draw people in with the rest of the promotion. You don’t want to answer the entire question in an email, but you want to hook people and get them to click.

 

Everything You Put Out There Should Make You Money

Every email you send should have a link to something people can buy. Pitch people constantly but do it in a fun, entertaining way so they wouldn’t lose interest. Don’t use a swipe file when you can talk from your own experience, from what you achieved or learned after you bought the product. Most affiliates email people or post a message somewhere and they start explaining how the product works, what are the benefits, but that is something that everyone can do. You can actually differentiate yourself by sharing your own experience with people.

 

Own Who You Are and What Your Style Is

Don’t walk on eggshells with the people on your list or on your Facebook page or website. You donít have to sound like an affiliate marketer. Use whatever language you want, express yourself in your own way, embrace your style. This is something that you’ll later wish you did from the start because it really helps you stay connected only to the people that click with who you are and what you have to offer.

 

Making Money with Affiliate Marketing – Where to Start Today

Hereís your game plan for the day:

  1. Decide what niche you’re going into.
  2. Go to JVZoo, sign up, see what products are available.
  3. Check out the metrics of the products – try to understand what is popular, what people are buying.
  4. Get a new Facebook account to use for your internet marketing. Or setup a free WordPress blog.
  5. Start connecting with people relevant to the niche you selected and their friends.
  6. Start contributing and get noticed.
  7. Slowly start introducing products to your newly created network.
  8. Figure out how you can increase your exposure, been see by more people.

 

The first 7 steps could be completed in 48-72 hours, and it will cost you nothing. So, don’t hesitate. Start making money with affiliate marketing today!

Have you stumbled across the Warrior Forum and started wondering if internet marketing success is something you could actually achieve?

Are you still on the fence about joining the world of affiliate marketing and product creation?

Thinking you’d never be able to make it big?

Well, let me just say:

a. good for you;
b. what’s there to be afraid of? and
c. you really need to read this.

 

First, Here’s What This Episode’s About

If you are visiting this website for the very first time, know that you should feel free to send me your feedback or questions. This is an open platform for anyone going into internet marketing. The 7 Figure Furnace is a relatively new podcast that I’ve created for both new and experienced marketers. I’ve done so hoping to help people with actionable, and super effective tactics for boosting both web traffic and sales. I’ve interviewed internet marketing masterminds, product creators, PPC gurus, business mentors, and numerous other specialists so we all could take advantage of their knowledge and find the best path to internet marketing success.

For this episode, I interview Sam Robinson, who is a Wellington-based product creator helping internet marketers streamline and grow their businesses, the man behind multiple JVZoo Marketplace best-sellers, but also one of the new faces in the online marketing space.

Sam-Robinson-Internet-Marketing-Success

Sam is the best guest I could have asked for to dive into the topic of starting out in internet marketing and becoming successful. He’ll walk us through why passion is important, how to leverage white label products and what it takes to make 6-7 figures in this field.

 

Would You Rather Listen?

If you’re already working on something, don’t stop, you can just listen to this episode, but make sure you come back for the links and extra info.

Play the audio in a new window or download it.

You can also subscribe via iTunes, RSS or Stitcher

In this interview, Sam talks a lot about using whitelabel products (ones that others have made, you just put your name on them and sell.. and keep all of the profits) as a great way to get started online.

He has just released VidInvision – which is a video player software tool that you can sell as your own.

I highly recommend it, top quality product and a great way to get started as a product owner without a lot of learning curve time.   If you want to check it out go visit the VidInvision offer here.

Now that you’re all set, let’s start. Here is what you need to know about starting out and making money and becoming another internet marketing success story:

 

What Gets People Starting in Internet Marketing

Some people have an offline marketing background, others come from other creative industries, others are entrepreneurs looking to accelerate their business growth, but there are also many people starting out in online marketing without coming from any of these backgrounds.

Sam has a fascinating story. He’s been in online marketing for just a year (full-time), but he’s already one of the most appreciated product creators for internet marketers. His first launch was “Product of the Day” on JVZoo, the affiliate marketing platform. Since then, he launched around 10 products and more than half of them were best sellers and “product of the day”, collecting accolades and revenue.

Before becoming an internet marketer, Sam was an entrepreneur. He launched a few companies, but none of them reached the success he was after. His long-time friends, and highly appreciated internet marketer

Sam Bakker saw what he was doing and guided him toward applying part of the things Sam was doing offline to the online world.

Sam started spending time with Sam Bakker during the weekends because he still had a full-time job, to see how online marketing campaigns are being run, how products get created and promoted, and he found all of those things fascinating. That’s how he decided to follow his new found passion.

Sam Robinson_Sam Bakker

Finding the Confidence to Take the Leap

Many internet marketers started their business while they had a 9 to 5 job. Sam used to wake up one hour earlier to work on his business, then go to work, and then work some more on his business when he would come home from his job. Slowly it turned into something for which it made sense to quit his job and go full-time in internet marketing.

What Sam’s story teaches us is that you don’t have to turn your life upside down to become an internet marketer, you don’t have to start from zero, you don’t have to go to college for it. You can take the skills you already have, the experience gathered so far, and use what you have to jump start your internet marketing career.

For example, Sam dropped out of school when he was 15, but he still managed to build a successful business by discovering his passion for online marketing and learning how to be a great digital marketer from Sam Bakker and everybody else he’s ever meet.

 

Passion Can Take You Places Without Creating a Product

Find yourself a goal and then just go for it. Your passion will help you absorb everything you’ll need to know to succeed. You don’t have to know everything or be everything from the start. You don’t even need to be a product creator to make money online, there are better and easier ways to get started.

Developing a software product for internet marketers involves thousands of dollars, hours, sweat and tears, and there are many alternatives which are a lot cheaper (or totally free) and less demanding, so you could start as soon as you’d like and see where your skills and grit take you.

Boxing-Day-Blitz

Sam Robinson’s first product was actually a bundle of software products developed by other marketers, stuff they sold in the past or was just laying around. He used it to create a package called The Boxing Day Blitz and he sold it online, giving a record 100% commission to his affiliates because his objective was to build a reputation and a list for himself not to make money.

 

Leveraging White Label Products and Licensing

You can buy, rebrand and repackage many things. A white label product can be sold as your own. You can also create white label products, and when people buy them, they can swap your logo with theirs and sell the product as their own.

By licensing other marketers’ or entrepreneurs’ content or software products and adjusting things to make them your own, you can save yourself a lot of trouble. You won’t have to spend time creating a product that would solve a problem, you can just license the product and sell the solution as your own. People won’t even know you didn’t develop the product, and it’s a great way to save your own money and go to market with an already proven product.

 

The Two Things You Need to Make Millions in Sales For Internet Marketing Success

As someone that has worked closely with Sam Bakker, who made millions and millions in sales, but also as someone who has a fresh perspective on things, Sam identified the two things anyone needs to truly become successful:

I Treat It Like a Business

Many people are attracted to the lifestyle, imagining that even if they only spend a few hours per day working on this, they’ll make the money they want and then just chill out by the pool. The reality is that if you want to make a lot of money you really need to treat it like a business, not like a hobby. You need to start applying yourself, and structuring your work, and treat it like a brick and mortar business. If you’d have a brick and mortar store for which you wouldn’t do anything 6 days per week, you wouldn’t expect it to thrive. The same applies to an online business. You need to show up and do the work to be successful.

II Know the Value of Relationships

Having the right people around you can have the power to help you in ways you wouldnít believe were possible. The people you surround yourself with (even virtually) matter a lot to how successful you’re going to be. The people matter just as much as the product you’re selling, sometimes even more.

People conducting their businesses online, or buying stuff online, sometimes forget that there’s another human being on the other side of the screen.

When you’re doing an email marketing campaign or you write a sales letter is important to know that you’re talking to another person. Visualize someone you know when you write so you can be sure you’re not writing something that the other person might find inauthentic or self-centred. Always focus on the person you’re writing for not on yourself. If you writing is all me-me-me, the potential buyers won’t want to read it, they hardwired to be interested in things that benefit themselves, not who you are and what you’re saying about yourself or your product.

 

Final Piece of Advice: Turn Around the “Can’t” Mentality

What Sam has achieved, for some, looks impossible to replicate. He doesn’t agree and thinks that if you’re willing to invest the time (getting up one hour earlier, going to bed one hour later) you can make great progress. Most times the “I can’t do this” is just a little voice in your head that has no connection to what you’re actually capable of, but you find that out only after you get started.

Once you start seeing that things are moving in the right direction (getting your first subscriber, selling your first 10.99 subscription), you’ll build momentum. No matter how little money comes into your bank account in the beginning, it just has the power to make everything feel like a real business, and that keeps you going and improving and making more and more money.

 

Start small and treat it like a real business and slowly you’ll turn into the internet marketing expert you were dreaming about becoming, and making good money in the process.

Video marketing is HUGE and showing no signs of slowing down – especially with amazing opportunities presented with YouTube Advertising, allowing you to drive cheap traffic and boost your sales.

Have you just started a new YouTube channel and you’d like to boost your sales with video ads but don’t know where to start?

You’ve landed in the perfect spot to get those questions answered because this new 7 Figure Furnace episode explores the world of YouTube advertising and all the amazing things they help entrepreneurs achieve.

 

What’s On This 7 Figure Furnace Episode

7 Figure Furnace is a relatively new online marketing podcast, designed to help marketers and business owners navigate the uncharted waters of traffic generation, content marketing, PPC advertising, and everything else one must master to make it in today’s entrepreneurial landscape.

For this episode, I interview the Hangouts Marketing Expert – the fabulous Brandee Sweesy. She had great tips to share on budgeting and testing your YouTube ads campaigns, how to use the generated traffic, what are the biggest mistakes you could make, and so much more.

Would You Rather Listen?

If you’d love to know more about YouTube ads and how to leverage them to grow your business, but you’re about to walk out the door and can’t read this post, you can just listen to the whole interview and come back here for the links and notes later.

Play the audio in a new window or download it.

You can also subscribe via iTunes, RSS or Stitcher

Prefer to watch?  Hit play on the video below.

Let’s jump into this. Here are the things Brandee talks about in this episode:

Making the Most Out of YouTube Advertising

After 15 years in marketing and public relations, Brandee had her first Google Hangout 3 years ago, an event that marked her debut in online marketing. And even though she’s been in online marketing for less time than many of the names we associate with successful internet businesses, people feel like they’ve known her for way more years, because they see her face more often, because she appears in all her YouTube videos and Hangouts.

Brandee-Sweesy-YouTube-Advertising

This is just one of the benefits of using paid YouTube traffic – people recognize you more often, and they strongly associate you with your niche, you’re no longer a stranger but someone they know.

Even if you’re not going to buy ad space on YouTube, you should still have a channel and upload your content there. With or without a media budget, YouTube can be great for selling physical products, promoting local businesses, generating app downloads, building authority in a niche, getting people to attend your personal development training sessions or retreats.

YouTube ads are beneficial for most businesses, but they can really do wonders for local businesses because the advertising interface allows you to target specific areas, down to a zip code.

 

Budgeting Tips for YouTube Ads

YouTube ads charge you per view, not per click, and a view is only considered as such if the user clicks on your ad or sees up to 30 seconds or the entire ad. The highest cost Brandee had to pay per view was 17 cents, but most ads will cost less than that.

She thinks you should know your pain threshold – how much can you spend and be alright with it without becoming risk averse. A $10-$20 USD per day budget should be enough to help you test out your ads and see what works for you and your business and what should receive a bigger investment.

When you start testing ads, don’t stop after 3 days. You should take up to 30 days to really test and tweak and repeat the process to see the real potential of your YouTube ads, even if you’re only spending $10 USD/day.

 

Testing Your YouTube Ads Like a Pro

Using 4 ads and 2 landing pages – one static, one video – is a great way to test out what will work best for you. You’ll see if people are discouraged to stay on a static landing page because they were expecting to see a video or if they actually prefer the static page. You’ll also be able to test headlines.

One thing that makes YouTube so ideal for marketers is the fact that you can actually place your ads in front of specific videos. So, in your research phase, which should be one on which you spend most of your time, you should look for monetized videos related to your topic so you could script your video ad to offer something better than the thing the video in front of which you place the ad has for the viewer. That way you can actually say something along the lines of “Hey! Before you see this video on (your topic), I have a better solution over here. Come get it as a gift!”. The more precise your script, the better your shot at getting the people who wanted to see that video come see your channel or website.

 

You Probably Already Know How YouTube Targeting Works

If you’ve ever run a Facebook ads campaign, you’ll manage to target your YouTube ads in minutes. YouTube also allows you to target people based on gender, age, zip code, radius, language, country. You also have access to what YouTube calls affinity audiences (people that are probably interested in what you’re selling). You can even target in-market audiences (individuals who are actively seeking what you’re selling). You can also target custom audiences.

The platform provides excellent ways to reach your core target, and to see what placements work best so you could extract data from those and fine tune your campaigns.

You’ll also need to keep in mind that different countries have different buying habits, so you’ll need to run tests for each new country you want to target. Brandee gives the example of American vs. British vs. Australian consumers. In the UK, people will buy your front-end product, but they won’t buy the whole funnel. Australians will buy the entire funnel. Americans are constantly on a shopping frenzy – upgrading, buying add-ons, etc.

For successful campaigns, you’ll need to know the platform but also, and most importantly, know your audience – who they are, what they care about, how they talk. Brandee would even go through her ad placements and read the comment sections so she could find exact phrases people use to refer to products and the issues they want to solve.

 

Why It Pays Off to Appear in Your Own Ads

Brandee-Sweesy-Youtube-Advertising

PowerPoint slides and voiceovers convert well – this is something that most video marketers agree on. Although she thinks you don’t have to be in front of a camera, Brandee feels that doing so will make fewer people skip the ads. Because big brands used their big budgets to flood YouTube with irrelevant ads, users now are looking for the skip button as soon as an ad starts. When they encounter another human being instead of a big-budget production selling them cheese snacks, they’re more open to waiting to see what the ad is about. You only have the first 5 seconds to grab their attention, and if your ad looks too commercial, like a TV ad, you might lose them.

 

The Funny and Potentially Costly Thing About Accents

Some accents convert better than others. American accents convert the worst while the British ones the best, but if you’re targeting Australians using a video with American accents your results will be good, because Australians like them.

The lesson here is that you should also test your voiceovers if you plan on using them, to make sure you pick the one that will convert best.

 

Turning Your YouTube Paid Traffic into Money

You have to understand that this is a hard to convert type of traffic. So, every single thing you do has to create rapport. You need congruency between the ad and the landing page or wherever you’re sending people. Make sure your ads match what people are finding on the landing page up to fonts, colors, headlines, etc.

On the landing page, to have a better chance of getting the visitors in your funnel, you need to constantly tell them what is going to happen next, what it is that they need to do next. That way you’re building rapport, you get them starting to trust you. Even if you don’t use a video sales letter on your landing page, at least have the copy that will guide the visitors on what is going to happen next (e.g. “after you’ll enter your email here, you’ll receive this in an email”).

Make sure you don’t use negative triggers in your landing page copy. “We don’t spam” is making people think about being spammed. You can just say something like “We value your privacy”.

 

Avoiding the Biggest Mistakes People Make with YouTube Ads

The things you’ll need to avoid mistakes are these:

  1. Remember marketing isn’t about you, but about them – the customers.

Nobody care who you are, all they care about is how you’re going to solve their problem. You have 5 seconds to get their attention, don’t waste them talking about yourself – they don’t care about that.

  1. Don’t let incongruent calls to action sneak up on you.

Nasty annotations, an inconsistent look and feel across ads make people reluctant to click.

  1. Optimize your videos.

Even if they’re ads, they still need to be optimized. It doesn’t take long to include the call to action in the video description, include your keywords as tags, do all the little things you’d do for a standard video.

  1. Make sure you have a lead capture component in place.

You don’t want to pay for advertising just to get people to watch your videos, you need to capture them and add them to your funnel.

Besides from avoiding these mistakes, you should also make sure you’ve created your channel and added a few first quality videos before running the first as. It appears that YouTube cares about how well your channel looks and how complete your info is, when deciding how often it’s going to show your ads to people.

BrandeeTV-YouTube-Advertising

You also need to have a Google compliant site. Just as in the case of search, Google wants to offer quality content and a great user experience to all people using its websites and platforms.

Brandee thinks it’s smart to upload some content and see what happens to it organically. You can assume what your audience wants to see, but you can’t be 100% sure, so by seeing how they react to your content, you can discover that one of your videos would make a great ad.

You should also know what a lead is worth to you so you could evaluate the success of an ads campaign.

 

Getting Free Coupons to Run YouTube Ads

All you’ll have to do to get some free advertising credit for YouTube ads is to google “YouTube advertising”. Google will start retargeting you with ads offering free coupons for $75, $100 USD that you can use to test YouTube ads.

 

Doing Your Due Diligence is the Most Important Thing for Success

Research isn’t necessarily fun, but it can save you money by showing you how other ads in your niche look like, what placements they use, how people react to them. See what mistakes others are making so you wouldn’t have to repeat them to get a valuable lesson from them.

Don’t throw money at something hoping something will stick, but think of a strategy based on what you have found out about your niche and other ads.†Go to YouTube and search for videos relevant for your niche, let the autosuggestions based on what other people have searched for play, and check to see if any of those video allow ads.

Are you amazed at how YouTube has become a part of your daily life and wondering how you could become a content creator yourself and get a LOT of free Youtube traffic in the process?

Do you have your own YouTube channel already but can’t figure out why you view count is low and your revenue practically non-existent?

Are you dreaming about becoming a YouTube celebrity but don’t know where to start your journey into stardom?

Once again, 7 Figure Furnace holds some great answers, because I just had Cyril Gupta as a guest and we dived pretty deep into what it means to be successful on YouTube and building a business around video content creation and video marketing.

What Your Need to Know About This 7 Figure Furnace Episode

For those of you who are visiting my website for the first time, first, let me say “welcome,” and secondly, let me introduce you to this podcast. 7 Figure Furnace represents a relatively new podcast, created for both new and experienced marketers with the aim to uncover actionable, effective tactics for boosting traffic and sales – and in today’s episode, how to get free youtube traffic. I’ve interviewed PPC masterminds, software product creators, content marketing evil geniuses, and many more specialists that lend us their knowledge on finding the shortest route to success.

For this episode, I interview Cyril ‘Jeet’ Gupta, who is a veteran software developer, the CEO of the high-quality online marketing products company called Teknik Force, and a leading video marketing expert running YouTube channels that get millions of views like Rhymecast, Nisha Madhulika, Two Min English and many others.

Cyril shares how video recipes got him involved in this space, what to focus on when you start a YouTube channel, what’s the best way to monetize your videos, how to get free youtube traffic and how to correctly optimize your channel.

Would You Rather Listen?

If you’re a multitasker, and you’d like to listen to this episode while you cook, get ready to go to the office, or driving click the links below and visit the article later for additional info.

Play the audio in a new window or download it.

You can also subscribe via iTunes, RSS or Stitcher

 

Or watch the full version here

Now lets get started. Here’s what you’ll learn:

The First Mover’s Advantage in the Video Recipes Niche

Cyril Gupta became interested in video marketing back in 2009 when YouTube first introduced its partnerships program, and people were making good money out of their uploads to the platform. His mother was a food blogger at the time, and they saw an opportunity for expanding their following by shooting video recipes and uploading them to YouTube. It took them 2 years until they figured out the best way to optimize their channel and create a revenue stream, but since then things worked out great and today, Cyril’s mother is the most prominent YouTube chef in India, enjoying a huge following around the world, also.

The fact that Cyril started so long ago to optimize YouTube channels gives him the advantage of successfully doing this for over 5 years, something not many people can put down in the resumes.

 

What You Should Be Doing When Starting a New YouTube Channel

If you launch a channel today, you must remember that your initial positioning and format don’t have to be with you until the end of your professional life, you can adapt depending on what your viewers are telling you.

The 3 things that influence YouTube success you should be aware of are:

  1. Consistency

When you start a new channel, you need to be consistent with your posting frequency. Many people get super excited to start a video project, and they produce many videos at the beginning, but as time goes by, they upload less and less content. YouTube looks for consistency, people that would be in this for the long run. YouTube doesn’t want to promote people that will quit in a few months, but people that week by week, or even day by day, show up and upload new content. So make a plan, decide how often you’re going to post every week and stick to that.

  1. Optimization

To make your channel stand out and get the most out of every video you upload, you should optimize your channel. Most people confuse video optimization with SEO, and applying SEO tactics to your YouTube videos isn’t going to boost your views as much as channel optimization.

  1. Analysis & Adaptation

Different niches have different requirements regarding posting frequency and video quality, but analysis and adaptation are important no matter what industry you operate in. You need to get to know the market, what you can offer, where you stand, what your positioning should be, what is that unique thing you can offer that none of your competitors can take away from you.

In general, you should consume YouTube content, see what others and doing and integrate the good practices you uncover into your own projects.

 

How Do You Avoid Getting Your Account Suspended

First, you need to understand that accounts aren’t suspended by people working at YouTube, they’re suspended automatically by algorithms. So if your account gets suspended and you know you did nothing wrong, don’t get mad, most probably an algorithm interpreted the data associated with your channel in a way that made it believe you’re doing something wrong. So patiently reach out to YouTube and you’ll get your account back as soon as possible.

The most common cause for account suspension is spam. If you’re publishing many videos each day and YouTube suspects that the traffic to them isn’t good quality, your account might get suspended.

The worst things you could do on YouTube, which will surely get your account suspended, are:

  • Using content that you hold no rights over;
  • Repeatedly viewing and liking your own videos;
  • Posting comments on other people’s channels asking for them to visit your account;
  • Paying for people to view or like or post comments on your channel;
  • Uploading too many videos in a short time;

To grow your channel, you need to focus on generating organic traffic and optimizing your channel the right way.

 

How to Monetize Your Videos the Right Way

Cyril was very frank about it: until you get to hundreds of thousands of views, you won’t make much from YouTube’s advertising. He allowed us to take a peek at the stats of one of his many channels – Rhymecast.

What he wanted to show was that unless you get at least 80-90,000 views per day (as it’s the case for Rhymecast), linking your YouTube account to an AdSense one won’t really help you make money.

Rhymecast_stats2-Free-Youtube-Traffic

 

His solution for getting money out of your YouTube channel when you’re still at the beginning, and you don’t have so many views each day, is to promote various offers, direct viewers to your website, create and sell a product to your viewers, accept for companies to sponsor your videos, etc.

Monetizing your channel through advertising can become expensive because you’ll have to create a lot of quality content, but you can still make piles of money by finding other ways to get your viewers (even if they’re only 100/day) to pay for what you’re offering them or by giving brands access to your audience through your videos.

 

The Best Traffic Source for Your Videos

You can get free YouTube traffic via the organic search:

  1. Ranking for key search terms relevant to your niche;
  2. Being featured in the Suggested Videos bar;
  3. Taking advantage of YouTube’s features (e.g. playlists).

What Cyril found out is that being featured in the Suggested Videos bar is his main source of organic traffic for most of his channels. For Rhymecast, his channel dedicated to kids’ content, Suggested Videos accounts for 67% of all his views, while search only for 2.4%.

Suggested-Videos-1-Free-Youtube-Traffic

 

The type of the main traffic sources can differ a lot from one YouTuber to another, but if you’re optimizing your channel the right way, it will probably look like Cyril’s.

Why Playlists are a Powerful Tool for Generating Views

Every single one of Cyril’s videos is featured at least one playlist, his strategy is to add one video to as many of his playlists as he can, and he does this because playlists also rank. When you do a YouTube search, you’ll get both playlists and individual videos in the results.

A sneaky tactic Cyril used on one of his channels with great results was to create niche-relevant videos in which his own videos would be at the top, so the video of his competitors would be played only after the viewers saw Cyril’s. If a list has a lot of videos, YouTube will show it to users, and you don’t have to use only the videos you created to build a list.

 

Finding Your Niche Before Starting a New Channel

On YouTube, having the best camera or the best audio recording system isn’t the most important thing in becoming successful. To produce your videos, you can just choose the best option for you. Some people use Camtasia to record their tutorials, other shoot their video in a studio with multiple cameras, but most shoot their videos on a smartphone or handheld camera. What matters is the actual content – what the video is about, not how it was made.

Having said this, when starting a new YouTube channel your priorities should be:

  1. Figuring out what you’re about

What’s unique about you and what you do? From all the things you know and do, what would be engaging for others?

  1. Finding a good niche to focus on

For this you’ll need to watch what other people are putting out there in your industry, figure out how much time they are investing, how much money, how often they publish their content, how much money they get out of their content.

This can be considered hard math. You need to calculate how many subscribers are there in a niche, what works and how are the channels in that niche growing. And you should do this for up to 5 niches and figure out which one would work for you, where your resources will have an impact.

When you take all of these things into account and consider what you can invest in your channel (time, effort, money), you’ll have a better understanding of what niche would be a great choice for you.

To help his clients analyze YouTube niches they’re interested in, Cyril built a tool called NicheXploit – a unique software that can predict the profitability of any niche.

 niche-xploit-Free-Youtube-Traffic

Why Focus on the Analytics Outside of Your Channel

YouTube channel analytics won’t tell you anything about your competition – what videos are making them money, what keywords they’re targeting. You need to understand what’s going on in the market, and most data is available, exposed publicly. You can see the titles, descriptions, keywords, the number of views for the videos uploaded by your competitors, and this can help you improve your own performance.

 

Planning for Mobile Traffic

If you’re among the people that get most of their organic traffic from mobile devices, you need to remember that annotations don’t work on mobile devices, not even on tablets, so you can’t use one of the most popular tools for sending people to another video, to a website, or just to post a call-to-action for engagement.

What works on a mobile device are related videos, polls, and cards. Cyril puts a card in every video he’s publishing, and it might be wise to do the same.

You’ll find you option for creating the cards in your Video Manager > Edit Video > Cards.

Youtube-cards-Free-Youtube-Traffic

Discovering the Recipe for Viral Videos

Shock people, stir a controversy, and you’ll be famous. Cyril thinks the shortest way to create a viral video is by surprising viewers by saying something enraging or wonderful.

He gives the example of a young YouTuber, who published two videos on how she’s speaking American so she can’t really communicate properly with a British youngster who speaks English. People didn’t realize she staged the videos, and they kept sharing and resharing them, bringing her a lot of popularity.

American-Free-Youtube-Traffic

One important thing to remember about viral videos is that they’re not making anyone any money. This happens because as soon as a new viral video appears, people will download it and reshare it on Facebook or Twitter or Vine or Instagram, so the channel owner is actually losing a lot of views and money.

 

Making Your Channel Stand Out

You don’t have a lot of options for making your channels not look like everyone else’s – you can only customize the top bar. So make sure you have a great design in place, that will help you entice people to stick around and watch another view or to subscribe.

Another thing you can do to make the most out of your videos is to use custom thumbnails for each of them. That will grab people’s attention and will also tell YouTube you’re a pro, doing this for a living, not just for sharing a family video, so you’ll get more exposure, thus more views.

 

A Final Piece of Advice

Do 50% of the work associated with owning a YouTube channel before posting your first video online. Figure out first how you’ll produce your videos, decide what niche you’ll be in and study the market before putting any of your money in a YouTube project.

If you enjoyed this article, please share it with your friends and let us know in the comments if you already have a YouTube channel or if you plan on launching one soon.

In this episode Ryan Maher shares how to make money with Instagram using these new strategies to drive free traffic to your blog, ecommerce site, product or affiliate program…

…using nothing more than a smartphone, images and your winning personality (and sometimes you don’t even need that.. haha)

Have you installed Instagram on your smartphone but quit using it because you didn’t figure out a way to use it to grow your business?

Wondering how come other people have thousands or millions of followers while you only have 10?

To help you make the most of this new, innovative way to reach and engage consumers, I’ve sat down with an Indianapolis-based social media strategist, entrepreneur, app developer, and blogger who owns and makes money off popular Instagram accounts – Ryan Maher.

If you think that there must be a way to make money with Instagram, you’re totally right, and you should stick around to read (or listen to) what Ryan has to share about what and when to post, how to drive traffic to your own website, why so many marketers fail and how you can protect yourself from any wrong steps, what free tools and resources you should use to create “like” magnets, and getting paid for curating content.

Things to Know about this 7 Figure Furnace Episode

If this is your first time on the 7 Figure Furnace website, know you’re in good hands. I’m the host of an actionable advice-packed podcast, rapidly gaining new listeners from all over the World, all thanks to our esteemed guests.

Each person I interview has made a name for themselves in social media marketing, MMO, affiliate management, product creation and development, content marketing, and entrepreneurship.

make money with instagram - Ryan Maher

In this episode, I interview Ryan Maher, whose Instagram accounts might already be on your following list inside the app because his combined accounts count over half a million followers – more people than there are in Atlanta or Miami.

If you’d like to dive deeper into the subject of making money with Instagram, you should check out Ryan’s online course – Instagram Academy.

Now, buckle up, we’ll speed through the most efficient strategies for growing your business with Instagram.

 

Rather Listen?

If you’re on the move and don’t want to wait until you have the time to sit down to read this article, you can just listen to the episode, bookmark this page, and come back for the notes later.

Play the audio in a new window or download it.

You can also subscribe via iTunes, RSS or Stitcher

Instagram 101: Getting to Know the Basics

Instagram is one of the most important social media platforms people use around the world. There are more than 400 million monthly active users. People upload 80 million photos each day. The numbers are astronomical, and it’s a big thing for a platform that started out as an app. Last year, 27.6% of the entire US population used Instagram at least once.

Everybody loves Instagram, and this is because a picture is worth a thousand words, and visual communication is increasingly becoming more present and more important in our lives. It’s also super focused – it’s about photos and short videos that people upload, write captions for, interact with, so it’s not about too many services bundled into one, but just a simple, straightforward service that doesn’t make people’s head spin.

Facebook bought Instagram some time ago, and they’re making small changes. You can see Facebookís influence on Instagram at this point, but Ryan still thinks itís definitely the platform to be on if youíre trying to drive traffic or build an audience.

What It Means to Be an Account Worth Following

If you’re stopping for a second to think about what makes an Instagram account a valuable one, you realize is the number of followers. So you next have to think about how are people managing to grow an audience; and many did it without realizing they were building a tiny media empire. The answer is this: to build a massive following you need to add value on a regular basis.

You’ll follow the accounts that show you things you’re interested in, but you don’t follow all the accounts on that topic, you follow the ones that deliver the best value to you. People don’t care if those images are yours or curated, they see your account as a delivery system. By following your account, they get the same great content every time.

By delivering the same high-quality every time, and posting frequently, people start considering your account worth following. If there aren’t any people to think that, there’s no point in pushing your products, because people won’t see what you’re offering. Add value on a daily basis, grow your audience, and then start selling products.

Harnessing the Power of Instagram Traffic

Ryan talks about how often he gets asked for a “shout out.” Because his accounts have hundreds of thousands of followers, many other entrepreneurs want to be mentioned on his accounts (getting a shout out) and thus, get some of the Instagram traffic he’s generating.

Most of the people asking for a shout-out on popular Instagram pages get turned down because they aren’t really offering anything in return. Others pay to get their shout-outs on those popular accounts. As you can see, once you build your audience, you can make money with Instagram, even if you don’t have a product, just by offering paid shout-out to entrepreneurs.

Another way of harnessing the power of Instagram traffic is by building relationships with other Instagram users. Ryan posts messages for some of his Instagram friends, and they do the same for him; they don’t even need to discuss this, they just do it, because it’s beneficial for all parties involved.

 

The Post-for-Post Tactic

On Instagram, when marketers do cross promoting, they call it a post-for-post. This is basically a shout out between two accounts. You do it by giving credit after you post someone else’s image on your account. And they do the same, giving you credit. This way you’re sending traffic back and forth.

New marketers make the mistake of contacting the biggest accounts in their niche. They’ll either ignore you or ask for a lot of money to give you a shout out. It’s a better strategy to reach out to Instagram pages in your niche that have around the same number of followers or even fewer than you do. You can even build strong relationships by starting to post for them without asking for something in return; they’ll be grateful for that, and they’ll want to help you out when you’ll ask them later.

So go ahead, use the caption to give credit to another account by tagging them, and also tag them on the picture. They’ll be notified that you tagged them on the picture so your good deed won’t go unnoticed.

 

The Easiest Way to Getting Noticed

Everybody is curious, so when you get a new follower, you need to check out to see who that person is as soon as the notification pops up. Luckily, that also means that when you follow someone, they’ll check you out, and when you have an account worth following, that means you’ll also get a new follower.

What Ryan recommends is to follow bigger accounts and also follow the people that are following those pages. They’re already presold on what you’re selling; they’re already following someone in your niche.

 

The Right Frequency for Creating Opportunities

When people complain that they’re not getting any new followers, Ryan already knows what the problem is – they don’t post frequently enough, and they don’t add value. If you’re posting great content only once per week, there’s no surprise your audience isn’t growing. Very few people see your content.

When you post something on Instagram, you create an opportunity. You are giving people the chance to like your post, to add a comment, to start a discussion in the comments. It’s just like in sports – you miss every chance you don’t take; you have to throw the ball more than once to score more than once. That is why you should post at least a few times each day, and add value.

 

Leveraging Instagram Engagement Posts

People do something on Instagram that they’ve learned to do on Facebook – to make sure someone they know sees a post, they tag that person. Each “@” in front of a username in your comments represents a new person that will come to see your content.

If you content isn’t good, nobody will tag their friends to see it. So create valuable content, and encourage people to tag their friends. People won’t tag their friends to see promotions, that’s why you shouldn’t run any in the first few month, while you’re growing your account.

make money with instagram

Effective Call-to-Action Examples for Instagram

Sometimes the image is all you need to get people to tag their friends, but you should always have a call-to-action in place. You can add it in the caption of the photo or on top of the picture. When you use the top of the picture, you actually use the space designed for announcing the location where the photo was taken. By using that area to write a CTA there, you’re doing what it’s called location hack.

Some simple and efficient CTA are:

  • Tag a friend who might like this!
  • Tap the link in my bio.
  • Double tap and tag a friend who thinks this!
  • Tag someone you love.
  • Tag your significant other.
  • Tag your best friend.
  • Double tap if you agree.
  • Double tap if you’d like to receive this as a gift.

The CTAs are super effective when they’re coming as something completing the message of the photo. E.g. Using a picture on which it says ìI thank God for you.î and then, in the caption, saying ìTag your significant other.î

“Tap the link in my bio” is the most used CTA on Instagram. It became a code people use to let users know they should go to the publisher’s profile and click the link to a website added there. This happens because the links added in captions aren’t clickable. The link in a profile’s bio section is the only one that is clickable in the app.

 

Why You Should Take Down Your Promotions

Because you need to keep the account worth following and because people won’t follow accounts that publish promotions because they feel they’ll be spammed, it’s better to leave a promotion up for 24 hours and then just take the picture down. That way, your promotions are seen while they’re relevant, and you keep your account squeaky clean, just like new followers like it.

 

Taking Advantage of People’s Wind Down Time

Instagram posts have a very different life cycle in comparison to Facebook posts. An Instagram post has a life cycle of around 5 hours. After the 5th hour, you’ll see how engagement drops; people have moved on to something else.

This is why you need to plan for capturing people’s attention when they’re actually checking out Instagram. They can open the app in the morning while they sip their coffee or during their lunch break; they can check out what’s happening there during the evening when they wind down and have some time to kill.

If you’re posting 4 times per day, you’re covering most of these wind-down moments when people open the app.

 

The Graphic Resources You’ll Need to Succeed

These tools and resources will help you create beautiful images for your Instagram account:

  • Use Canva if you’re using a desktop PC or a Mac. Canva provides templates for social media images, and you can just drag and drop and click things to change the text to whatever you want.
  • Use Unsplash and Pixabay for free pictures.
  • Use Adobe Post and Over to edit the pictures on your iPhone.
  • Use Phonto to edit the pictures on your Android

Sticking to the Official API

Don’t try to use unofficial apps to post or schedule pictures for Instagram; that might get your account suspended. You can switch between multiple accounts directly on Instagram.

 

How Even Curators Make Money with Instagram

If you have enough followers, you don’t even need to sell your own products to make money with Instagram. You can become an affiliate marketer and sell other people’s products.

The best part about building an audience on Instagram is that you can do it even as a curator. You can create an account like Dogs of Instagram or Cats of Instagram or Hot Guys Reading for your own niche and repost pictures from people submitting proposals using your hashtag. You’ll feature their content, they’ll get the attention of your followers, and you can even monetize your audience.

 

Remember, to be successful on Instagram you need to be an account worth following, to add value every day, with every single post you’re sharing.

Are you continuously dreaming about how to be a successful entrepreneur, quitting your job or have you recently started your first business?

Watch the full video interview below


Is mentorship one of those things you are super-curious about but didn’t have the time to explore this subject because you are already too busy working on your business plan?

To help wantrepreneurs (people WANTING to succeed as entrepreneurs) and new business owners make the most of a relationship with a mentor, I’ve sat down with Dan Lok for a new episode of the 7 Figure Furnace podcast. We’ve talked about his “million-dollar year”, his two mentors, the best way to build a successful business, and how to master persuasion and authority.

More About This 7 Figure Furnace Episode

Before we jump in, if this is your first visit to my website, you should know that 7 Figure Furnace is a relatively new podcast, rapidly gaining new listeners, thanks to our esteemed guests. Each person I interview has made a name for themselves in digital marketing, affiliate management, product development, social media, content marketing, and entrepreneurship.

With each new episode, I am trying to expand my listeners’ understanding of how online marketing can bring in huge profits while offering them an arsenal of selling tools, actionable advice for growing their business, improving their bottom line and of course how to be a successful entrepreneur.

Dan Lok Discusses how to be a successful entrepreneur

In this episode, I interview Dan Lok, who is a Vancouver-based serial entrepreneur, business consultant, and internet marketing strategist.

He shares how he made his millions, what his experience as a mentee and later as a mentor taught him about being a successful entrepreneur, and how you can easily persuade people to give you what you want.

Rather Listen?

If you are on your way to work, on your lunch break, or out for a jog, you can just listen to the episode and come back to this article later for the notes.

You can download it here.
You can also subscribe via iTunes, RSS or Stitcher

Some of the things you’ll learn about in this episode are:

The Background of an Internet Millionaire

Dan started his first business when he was still in high-school, and from then on there were many ups and downs. He failed at 13 businesses before having his first success.

He found a mentor in Alan Jackson, who at the time was running one of the biggest financial seminar companies in Canada, and who was the first to bring Robert Kiyosaki in the country. Dan worked for Alan Jackson for a year for next to nothing, but ever since he refers to that year as the “million-dollar year” of his life because he thinks he got a million-dollar education during that time.

Soon after, he started his one-man advertising agency, writing copy for speakers, authors, entrepreneurs. He was making good money and feeling on top of the world, but one day Alan Jackson told him he needs a website, and he is happy he followed his advice.

Dan wrote a book called “Psychological Tactics” and decided to sell in on this new website. He only printed 100 copies, planning to sell them for $20 each. When marketers found out about the book, they stormed his website, buying all copies in under 30 days.

He was also buying products and collectibles from Hong Kong and selling them on eBay. He even became involved with ClickBank, having his products among the most profitable ones in there. He was making money from multiple sources.

He was smart to use his revenue to invest in various niches and companies, making the transition from entrepreneur to investor.

For Dan, Alan Jackson and Dan Pena were his most important personal mentors. You can also find a mentor who will have a big impact on your life.

First, before you can get on the path of discovering how to be a successful entrepreneur, you’ll need to determine what kind of a mentor you want. Most people are concerned with where to find mentors, how to ask them to take you under their wing, but those things aren’t what they should focus on. Mentors can be found everywhere; the important thing is to look for a mentor that is right for you.

To be a good mentor for you, the person you’re thinking about needs to:

A. Be more successful than you are. They should be in a whole other league. If you’re making $50,000/year, you don’t want a mentor making $100,000/year, but someone making $1-2 million/year.

B. Still be active in business. They should still be actively involved in running their business. You don’t want someone that made some money 2-3 years ago, but someone who is still making money as you read this.

C. Have a story you can resonate with. Chemistry is important not only in love but also in selecting a business mentor. You need to click. Listening to a speaker at a conference isn’t like having a mentor. Mentorship is about one-on-one discussions, getting personal, allowing yourself to be open.

D. See value in something you can bring to the table. Great mentors are already successful, so you need to really think about you can offer them in exchange for their time and interest. It could be working for free, paying them, exchange of service, anything – but you need to bring some value to their life before asking for something in return.

Getting the Best out of Your Relationship with a Mentor

To keep your mentor around and extract as much value as possible of the arrangement:

  1. Don’t question your mentor. Sometimes you’ll have to put aside your ego, even your own belief system, and listen to what they want to teach you. You need to be totally immersed in the relationship for it to work, you can’t get anything out of it if you constantly question and argue with your mentor.
  2. Decide that you really want to be successful. Most entrepreneurs don’t want it bad enough. The number one quality of a prosperous entrepreneur is the ability to endure pain for extended periods of time. Most people don’t understand how to deal with pressure. They don’t want to be successful bad enough, so when there are bumps in the road, they quit.

A Shock Therapy for Resetting Your Mind

Sometimes, when we’re going through something very stressful, we lose focus, can’t put our thoughts into order, we’re easily distracted and derailed. A very effective way of snapping out of this is to take a normal shower like you do every day, but in the last 30 seconds, suddenly turn off the warm water and continue your washing up with cold water, letting it run over the back of your head and your wrists. As soon as you step on your bathroom mat, you’ll feel like a new person – energized and focused.

Switching from an Employee’s Mentality to an Entrepreneur’s Mentality

When you’re an employee you know that you’re putting in a month of work and you get paid. As an entrepreneur you can put in years of work and still don’t get paid. What do you do then? This is something that shocks people, and that’s why not everyone is an entrepreneur and why not every entrepreneur achieves success. Entrepreneurs need to be optimistic, but also to be prepared for the worst.

How to Influence People and Get What You Want

Dan is the author of “Influence!: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect“. He says that everything you could possibly want in life (money, relationships, products, fame) other people have. So what we need to do is to influence others to give us what we want in exchange of value – that’s how businesses work. You exchange something of value you have, for something of value somebody else has.

To influence people so they’d give you what you want, you need:

A. Authority. Authority figures make us follow their lead without questionings what they say (doctors, policemen). We just do what they say. In your business, you can create authority by becoming an author. You’ll be the person that wrote a book on your niche. You’ll be the person who gives talks on your niche. Slowly you can build your authority, one book or speaking engagement at a time.

B. Social Proof. What other people say about you is infinite more powerful than anything you could ever say about yourself (testimonials, reviews). Think about a restaurant – you don’t really trust a place where there are only two customers, you trust the one that’s packed, where it’s difficult to get a table.

C. Exclusivity. The human brain is hardwired to want what it can’t have, what’s scarce, what others also want. By making people think your offer will be gone by tomorrow or that there are already many people that would do anything to get what you’re selling, you’re influencing people into wanting it.

D. Consistency. You want people to say yes very often before you make the sales pitch. You do this by asking simple questions during a meeting or webinar like “have you see this?”, “are you still with me?”, “do you want to be able to perform this task this easy?”. That way, after they’ve said “yes” 10-20 times before, saying “no” would be inconsistent, which is uncomfortable for the human brain.

E. Involvement. If you give people that chance to use your product before asking for a sale, you’ll have a better shot at closing the deal, because they’ll get used to it and even convince themselves the product is now part of their new reality.

Influencing People Online

Each opt-in, each checked box, each action potential customers perform because you’ve asked them to is part of the involvement we described above. Your job is, thus, to design your sales funnel in such a way that each new action is effortless enough for the customer that they’ll do it, slowly guiding them toward a sale.

List Building in a New Paradigm and the Need for Platforms

People are already on too many lists. This is the reality. There are too many lists already, so it’s increasingly difficult to make yourself noticed, and even more complicated to build trust with potential customers.

Dan thinks that to be effective as a marketer you need to embrace a new model that he imagines a triangle on which you have your website, your lead magnet and lists, and a platform.

how to be a successful entrepreneur

PWL Dan Lok Success Plan

This third element, the platform, is what Dan thinks it’s going to separate successful marketers from the pack. This can be a podcast, video, a YouTube channel – something that can act as a relationship building tool. This isn’t something you use to sell products and services. This is something you use to give people value and to keep following you, adding and extra dimension to what you do.

Having a platform becomes essential. Connecting with customers is increasingly important. Now there’s so much noise online, that it takes longer to build trust and get people to order your products and services.

Today it’s cheaper to start an online business, but that also means there are more competitors targeting the same customers. You need to acquire more knowledge and more experience to succeed.

Understanding the Pyramid of Wealth

Becoming successful is easy if you understand the†Pyramid†of Wealth, and you’ll see why Dan says this in a second.

Imagine a pyramid. From the base up, picture these things: high-income skills, scalable business models, and high-return investments. These are the things you’ll need to be successful and become a wealthy person.

how to be a successful entrepreneur

High Income Skills, Scalable Business, High Returns

High-Income Skills. These are defined as any skills that can make you $10,000/month. It could be coding, copywriting, social media marketing, anything that can get you paid up $10,000/month. You’re trading hours for dollars, but for good money.

Scalable Business. This is a business model that can easily expand, without you putting in more time like having people or a system that is making you money.

High-Return Investments. These are the investments that give you a minimum of 10% back.

The problem is this: most people want to become wealthy by starting with a scalable business model, without having acquired the high-income skills. If you go through the trouble of acquiring these skills, you’ll always get paid, you’ll be able to pay your bills no matter if your business picks up steam or not. You won’t be risk adverse because you’ll always have something to fall on.

Less than 6% of the population makes $10,000/month. Less than 1% of the population makes more than $320,000/year. This is why it’s important to get those high-income skills – they put you in a place in society where people live comfortable lives.

The skills give you an income, a scalable business offers cash flow, and high-return investments build your net worth. When your business does well, you have enough money to invest, to anchor your profits into hard assets.

Remember

Working out how to be a successful entrepreneur isn’t about how to “get rich” but “stay rich” – you need to always reinvest your profits in safe ventures.

Look for a mentor that has achieved consistent success for an extended period of time, not the one-time wonders.

If you liked this interview, please share it with your friends!

Cindy: Eric, it is fantastic to have you right here on the show. For people who are listening in today who haven’t actually heard about who you are, could you please just explain to them who Eric Weiss is?

Eric: Sure. First of all, thank you for having me here, Cindy, I really appreciate it. Just a quick run-through, I don’t want to bore everyone to death and give you the 20-minute version, but just a quick bio. I actually started out in the corporate world, I had nothing to do with marketing and finance, investment banking working on M&A transactions. After that that’s when I started, and basically it was this opportunity that I found online.

One of these sales pages, I thought, “Oh, is this a scam? Is this not a scam?” I ended up joining this group launching a product on the Warrior Forum at that time. That led to launching a couple of software brands in the JVZoo space, and we were selling the software space today plus on Udemy. That’s another part of my business. The last part is buying and selling digital assets. I know what we are going to be focusing on today is [traffic 00:01:27], so I’m really excited to give people some good tips and strategies.

Cindy: It’s just insane to hear the amount of success that you’ve had and you just started out with just getting an idea and throwing something up on Warrior Forum. This is incredible. Obviously, you had a lot of knowledge before, but isn’t that exciting?

Eric: It was extremely exciting. Let me tell you this, Cindy, I had knowledge, but I had no knowledge of Internet marketing. I had absolutely zero knowledge. It sounds corny when you talk about taking action and all that stuff, but literally at that time I wasn’t too well-off financially, and $100 meant a lot for me. Like I said, I bought into this membership and it cost I think $97 a month at that time, and I saw that there was a 30-day money back guarantee, so I said, “All right, great, perfect, let’s try this out. Worst-case I’ll just refund it.”

That thing putted into my head that I need to do something within 30 days because otherwise I’m going to run out of time and I’m going to lose that $100. Actually it was like a gun to the head type of approach. It went well. Literally that month we did over $20,000 in sales coming from nothing, no knowledge of Internet marketing, absolutely zero. At that time especially at that time my technical knowledge was really, really poor. I’m even embarrassed to say out how non-technical I was at that time.

Cindy: I think everyone starts out like that. I just love hearing the starting stories and I hope our listeners do as well because you don’t have to have a whole lot of experience. Like most people who are doing really well now, most people just started Googling stuff, going to online forums and just connecting with people and listening and just soaking in and obviously podcast, keep listening to podcasts.

Eric: Exactly, exactly. At that point [I was really 00:03:44] listening to podcast, but similar I definitely agree, because there is a webinar type of thing once week type of sessions. It’s the same thing as a podcast.

Cindy: Today we are going to be talking a bit about what you are doing with Udemy because not a lot of people are using Udemy. I know there is a handful of marketers who are doing it, and you are one of the bestsellers on Udemy, correct?

Eric: Thank you, thank you. I’ve done pretty well, although I would say, up to this point it’s around 15,000 students that I have on Udemy, and it’s doing well especially for a project that I didn’t necessarily started to make money or even generate traffic. I had a couple of brands in the Internet marketing space, and the reason I started it was because I was teaching all of my CEOs how to write copy, how to do webinars, how to do product creation. I thought, “I’m going to put these programs together and I’m just going to also put them on Udemy, and then if I ever need to teach anyone from my team, my CEOs or anyone about any of these topics for their marketing or whatever it is, then cool, I kill two birds with one stone.”

Suddenly it started generating all of this massive traffic whether [inaudible 00:05:15] leading to opt-ins, a pretty sizable Facebook group, everything. I definitely recommend it, but no one really uses it as a traffic. Even the people that are on Udemy, they don’t really know what to do with that traffic. Threre are a couple of problems, and the biggest one is Udemy doesn’t give you those email addresses. That’s the biggest problem, you have to know how to get around that, and if you want to call it a legal manner.

Cindy: We are going to be covering a few little bits about Udemy. As you mentioned, you can basically take content that you’ve already created or you can put together your own entire course. Do you want to just quickly explain what Udemy is if people haven’t actually seen it?

Eric: Sure, definitely. Udemy is in a nutshell, it’s a course marketplace, but course is about anything, of course, we are talking about

Internet marketing, marketing courses, but you have courses about cooking, you have courses about yoga, you have courses about fitness, programming. Programming is probably one of the hottest topics; marketing, like we said; business in general; languages, literally everything. People just come there, they find a course, they like it, they buy it, view the course, and its better than getting a university education.

Cindy: You can do it at home, it’s really like a place for people to find stuff if they want to learn new things. There are over, I’m just looking on the website now, there is over 10 million students, so it’s a great marketplace …

Eric: That’s a big traffic [forum 00:07:03].

Cindy: For people who are really hungry to learn.

Eric: Exactly, it’s a massive traffic [forum 00:07:10]. Literally I don’t know how long ago, it’s about a year ago, Udemy has got 60 million, over $60 million, I think $65 million in funding at that point, maybe they even raised more money since. What I want to say is that Udemy is not going anywhere. It’s still in the growth phase and it’s only going to get bigger and bigger.

Cindy: I’ve seen that they are making a whole bunch of changes, like they are allowing users and we’ve probably talked a little bit about this as far as marketing and getting more people on to your courses and all that stuff, but they’ve made it so that your courses can’t be less than $20 now. They have to be between 20 and $50 for a course. A lot of people are using them to give away free courses, so they are really working on building more value and increasing the perceived value in actual courses, I think. Udemy is definitely doing a lot to keep building on their platform.

Eric: Exactly. Cindy, I just want to check, can you still hear me? Cindy: I can, [inaudible 00:08:25] just for a tiny bit. I can still hear now. Eric: Perfect. What was your question? Sorry.

Cindy: I was just talking about the changes in Udemy and just confirming that like they are definitely growing, they are building up for growth and they are definitely working on ways to bring value for the people that are creating courses, not just for the people that are studying them, but keeping actual quality control in there. They are very strong on the quality control.

Eric: Exactly, exactly. Cindy: How do you …?
Eric: [Crosstalk 00:09:05].

Cindy: Why don’t you tell us a little bit about, we probably don’t want to go right into how to create a Udemy course, there are a lot of courses on Udemy on how to do that. As far as marketer goes, if you have content and you want to put it onto Udemy, what is the best way maybe to start structuring your Udemy course so that just for the specific ways of getting people from Udemy onto your mailing list, how do you market to people from Udemy?

Eric: It’s actually pretty easy. I’m not going to go into how to structure a course, but we’ll talk about the traffic, and there are a couple of things that I do that, and I thought about this before I published my first course, I really thought about this, it wasn’t that it just came out of nowhere. I sat down and I said, “Okay, how can I get around this?” Number one, all of my courses are mostly screenshare type of PowerPoint courses because they are marketing, I’m not doing languages or anything like that.

Now that’s really good because what do I have on the bottom of my PowerPoint, I have my DigiStrats.com website. On every single slide, it says www.DigiStrats.com. Obviously people see that and everyone that views my course, a lot of the people they are like, if they are listening to my course, they are curious about me, they want to know more about me, and they are probably going to visit my website.

Now I can’t have down there DigiStrats.com forward slash free opt- in, Udemy would ban me if I did that. Of course, you could put your regular website on there, and then once people start clicking there, of course, there are pop-ups and opt-ins and then things like that. A lot of those people, once they start listening to the course they’ll convert. Now, so that’s one of the ways.

The second way is that in the second or third video of every single course, I make people join a Facebook group, so I say, “Right now …” and very forcefully, I don’t say, “Oh, you can join this Facebook group,” no, but I say, “Hey, right now I need you as the first thing as a part of this course to join the Facebook group at DigiStrats.com.” I think it’s forward slash FB or something like that. “Second thing, join the YouTube channel, and third thing look at the web [inaudible 00:11:38].”

This really converts that traffic into that Facebook group, and that’s allowed according to Udemy rules. My boys change in the future, but they like Facebook groups because it fosters communication and everything, so you can get that traffic into your Facebook group. I can tell you though some additional pros and cons of that strategy, if you’d like.

Cindy: Absolutely.

Eric: The thing about the Facebook group, so it’s good and it’s bad. I like being very transparent, I don’t like biasing people whether it’s with my courses or stuff, I like to be extremely transparent. The good thing is at this point I think I’ve over 2000 or 3000 people part of the Facebook group. Now the bad thing is the engagement isn’t as high as it could be. There are two reasons for that.

Number one, and then that’s something that people can easily fix. They maybe have been neglecting sometimes posting and then things like that to keep out the engagement. People, if you are really focused on the Facebook group, you’ll do fine, but the second reason and this is the good reason just so you understand how Udemy works, is in the beginning when you post your Udemy course, you are going to give out free coupons for at least the first 1000, 2000 students. Why? Because it’s social proof, so when you get those freebie seekers in there, they are not the most quality people going into your Facebook group, and the Facebook group algorithm picks that up.

If you don’t have quality people in your Facebook group that are not really [engaging 00:13:26], when you post it, it’s not going to show up on their newsfeed as much as if it’s a real tight-knit community of let’s say 100, 200, 300 people that paid $100 dollars or something like that. Just going through like the pros and cons of how that Facebook strategy works, with the email opt-ins you can control that much more easily than you can the Facebook algorithm.

Cindy: Right, but with Udemy you can’t just send them straight to an opt-in.

Eric: No.

Cindy: On the final video that you do, you can do like a bonus video, can’t you, but many people actually get to that. On the Udemy when you create a Udemy course, on the last video you are able to put in some pitch, but it’s got to be a low key pitch, right?

Eric: Exactly. You could pitch your other products and things of that nature. Now like you said, some people get there, and the statistics are a little skewed because you see the overall statistics, a lot of these people got in there for free into your course, which also means that they might not get, although especially those people, the people that paid are much more likely to complete the entire course. Those are the people that are going to additionally buy more products, so it’s still good to put that in the last video, your other products and then things of that nature, but that’s why I try to frontload the Facebook group, have my URL everywhere, so that I put that DigiStrats brand into people’s minds, and then people start clicking, typing it in the URL box all that.

Cindy: That is awesome. That’s a really good strategy of how you’re being just very direct. I’ve created a Udemy course and I didn’t really follow-up with, I didn’t even think to push them into a Facebook group. That’s really definitely saying that I think I’ll probably have to implement then.

Eric: Cindy, do you have a Facebook group right now?

Cindy: Do you build a special Facebook group for each course or do you just have one for each? Because I do have a Facebook group, but I don’t really push people to it and I’m not very active in it. It’s one of those things that I know I need to and I’ll probably get around to it at some stage.

Eric: Exactly, exactly. Same thing, I completely agree about the being active part, even though I try to be as active as possible, but no, I don’t build a separate group for each course. There would be no way I could manage that.

Cindy: Having one central one and they are just pushing them all in, that would be good, I guess. That makes sense and a lot easier to …

Eric: Exactly, exactly.

Cindy: Do you have multiple courses then, I’m guessing? How many courses do you have on Udemy?

Eric: I believe it’s at 12 right now. I do have multiple courses, and pretty much all of those courses it’s, I just wanted to make all of those courses. That’s the cool part is that I just went through and I said, “Look, let me distill all of my copy knowledge into copy course, and all my webinar knowledge into webinar course, all of my affiliate marketing knowledge and then into an affiliate marketing course.” That’s the way I went about it.

Cindy: I’m not sure on the rules of Udemy, are you able to – if you are creating content for Udemy courses, are exclusive to Udemy or can you use anywhere in business? Eric: No. You can use it anywhere else.

Cindy: That’s a big thing too. You can basically take any content from anywhere then that you’ve created and put onto Udemy or the other way around.

Eric: Exactly, exactly. Now I want to warn people, or not warn, but just advise them about doing that is when you create your content, you need to have that in mind. It’s like when you are creating a business, like I was saying, the other thing that I do is buy and sell businesses. When you create a business, if you want to sell it and exit out of it, you need to create the business with that in mind from the beginning.

Same thing with this content because often times if you’re doing maybe a webinar course, maybe some courses and you don’t use the right audio, you don’t use the right microphone, you might be clipping, they are not going to accept the course on Udemy. They do have very high quality standards, and you want to plan that out correctly ahead of time. However, if you do get approved by Udemy, you can pretty much repurpose and reuse that course almost everywhere else.

Cindy: With that in mind, it’s probably a good idea to create it based on Udemy’s restrictions or guidelines, I guess, and then repurpose it for other stuff after.

Eric: Exactly, that’s usually what I recommend for people to do. Even with that, like if you are creating slides or things, a lot of people make this mistake. They’ll start talking about Udemy because they think that Udemy is the only place where their courses are going to be hosted and they are creating it. Say, “Oh, you are a Udemy student within the audio.” Obviously someone else is listening to that and they came through a different channel, they are like, “What’s going on?” Just be careful, be very mindful about how you are targeting your message.

Cindy: Do you use, do you repurpose any of your content in other platforms?

Eric: There is some, there are sometimes occasional times when I do that. For example, I did create a product. It was a product that we launched, it was our YouTube Outro Funnel Creator product, and one of our upsells was a course. Now a couple of weeks before that, I actually created that course first for Udemy and then I used that same course as part of my product funnel.

Cindy: Awesome. In a previous podcast recently with Earl Flormata we talked about content repurposing, and he talks a lot about creating a video and then different ways that you can use that video, exploit the transcripts and do all kinds of things and use that content. If you are creating it for a Udemy course, then there is, you are actually putting all the work in to create some amazing content, repurposing it as much as possible kind of makes sense. I think like that strategy together with Udemy could work really, really well.

Eric: Actually you bring up a good point, and since we are talking about traffic, I do want to bring this up. Now let’s say you create a Udemy course, I don’t know maybe it’s going to be 50 videos or 30 videos depending on your style and how you like to structure things, why not use that for YouTube traffic? What do I mean? You’re already doing these content pieces, so why not take a couple of them and publish them to your YouTube channel. Then on your YouTube channel when you publish it, what do you have, what link do you have right underneath, you link it back to Udemy course or your website, wherever you want to do it, repurposing that to do this like curation strategy.

Cindy: Or send them through to your own website, lead capture, and then push through to wherever you want really. You can throw them to …

Eric: Exactly.

Cindy: Over the course with a coupon or capture whatever you like there, I guess.

Eric: Exactly. When we talk about actually podcast, I’ve started doing that, but haven’t completed it, just because I’ve caught up with some other projects, but what I plan on doing is I haven’t launched my podcast yet, but doing it as this type of because we are talking about traffic is like a triple strategy. Invite my entire community to a webinar, that can be done by Google Hangouts. People get to listen to it live, then automatically Google Hangouts takes it, turns it into a YouTube video, it’s on your YouTube channel, you get more traffic there, and then you strip out the MP3 audio and turn it into your podcast as well.

Then if you want, you can even take it a step further, get that transcribed and use that, publish it to your blog plus put the video of that on top and the podcast of that on top, and then you just have this all-around strategy to really push your content out and get traffic from multiple places. That’s what I’m planning on doing in let’s say about two months, I want to wrap up a couple of other projects.

Cindy: Two months seems the magical golf for everyone right now that everybody is going on.

Eric: Exactly, exactly.

Cindy: Have you got any final tidbits that you can share about getting traffic from Udemy?

Eric: Sure. What I’m actually going to do, Cindy, we didn’t talk about this, but I just came up with this idea on this podcast. What I’m going to do is I’m going to give you a link, I don’t know we are going to limit this probably maybe to 50 people, I don’t know. I’ll let you choose but probably to around 50 people. I have a course about how to create Udemy courses.

Cindy: Oh, perfect.

Eric: I never published it online on Udemy, and I sold it actually as more of a coaching program for about $4.99 and $6.99. I’m going to give that to, there is no opt-in required or anything, and anything like that, but I’ll give that to maybe let’s say 50 of your people for free, first- come first-serve.

Cindy: That is awesome.

Eric: They can just a take a look at that.

Cindy: Thank you so much, Eric. I’m sure people are going to get a huge kick out of that. You guys that are listening, I’m going to have a link.

If you are listening through iTunes, come over to 7FigureFurnace.com and be one of the first 50 people, so grab that link. You just need to look for Eric Weiss’ podcast and the post on 7FigureFurnace.com and come and grab that. Thank you so much, that’s awesome. I’m sure that’s going to make a lot of people super- happy.

Eric: Thank you for having me here, Cindy.
Cindy: Thank you for being here, I’ll talk again with you soon. Eric: Take care.

Cindy: Bye.


Cindy: Hi Delilah. It is fantastic to have you here on the show. For those guys who don’t know about you, and they haven’t quite met you or bumped into you on Facebook, or Skype, who is Delilah Taylor?Delilah: Thank you Cindy. I am so honored to be here. You don’t know how much I’ve seen you over this time that I’ve been in internet marketing, and I was thrilled when you asked me to do this. As far as me my name is Delilah Taylor. I live in the States, and I do JV management so product launchers whether it be info products, digital products, software, plugins I help them find affiliates to promote their offers for them, to get targeted traffic to bring in sales.

Cindy: Excellent. That is great. How long have you been doing this? Delilah: Right at year now. I’ve been doing JV management right at a year. Cindy: What made you go, I think I’ll start doing JV management?

Delilah: It’s funny. I actually started out doing products myself, and that was my very first product came out November of 2014, and I was one of those really struggling people. I had a couple of products, and right about that time after I had my first couple of products, Marketing Mayhem came about, which is huge event in 2015, and it was in San Diego, which I’m in the state of San Diego … I’m on the East Coast, and San Diego is on the West Coast. I was still broke. I was still learning how to do this. I was one of the people that did not get to go. I literally could not afford to go but a couple of very good friends of mine where at Marketing Mayhem, and they were launching a product while they were at Marketing Mayhem. I was at home and they were like really busy because they were actually working at Marketing Mayhem. Can you please, we will pay you. Just do some of this for us. I actually was at home during Marketing Mayhem and started doing their promotion for them, and from there it just took off.

It was crazy how many people started contacting me going, “Hey, do you do JV management?” That’s how it really all started.

Cindy: They really is a need for good, quality JV like JV people.

Delilah: That was what was so weird because apparently it was this whole niche within the niche that just nobody had found. I was overrun all over a sudden. It was wild. I love it. It works out well for me because I like to talk to people.

Cindy: Well, yeah. Tell me when it comes to doing a launch, what is your sequence? How do you actually get started? You need a JV page, right, so maybe let’s talk about the anatomy of a JV page. What should a JV page have?

Delilah: At the top, you want to always have whatever it is that the JVs want. A JV page in an essence is a sales page but you are selling to the JVs. You are not selling them the product but you are selling them on the idea of why they want to be a JV for you.

Cindy: Can you pause for just two seconds? What I just realized is we probably have … We haven’t even really mentioned what JVs are, and what a launch is. Maybe we should do that first.

Delilah: Sure.

Cindy: Did you want to just briefly explain product launches, and …

Delilah: Yeah. Absolutely. A JV literally means joint venture partner, which in most instances means a person that is partnering with you on a launch, and they put in something as far as help creating it, whatnot but most people, and I am well used to the acronym JV as for affiliate, which means that it’s a commission to salesperson. They don’t have anything to do with creation or anything else but they are a commission salesperson. I guess, mainly because JV is easier to spell, and it’s a heck a lot of easier to say …

Cindy: Yes, exactly.

Delilah: … and it fits better on a page, and you know. Cindy: Right.

Delilah: That’s JV and a launch is after you’ve created a product whether it be informational, a software plugin, whatever, and you want to put it out to the world. You always want that build up that gets people excited, let’s them know hey, this is coming, and it’s coming on this day just like the movies or anything else. When a big movie is coming out you don’t hear about it the day that it comes out at the theater. You start hearing about it a month before because they want to really build up that excitement.

Cindy: You start seeing trailers, you start seeing [front 00:05:02].

Delilah: Exactly. So that’s a product launch.

Cindy: Okay, thank you very much. Sorry guys. We just get so carried away. Then what as product launchers, we put out a JV page, and we tell affiliates to come and sign up. Tell us, let’s go back to what we were talking about before. A JV page has what on it? Why don’t you tell us?

Delilah: A JV page would tell the affiliate why they want to promote for you, what they are going to get out of it, what they’re … Why they are going to be … Why it’s going sell to their people whoever they are promoting it to because the whole point is they want to make commissions. If you are sending out a product that nobody wants, the JVs don’t want it, obviously. You want to have on there generally a video that’s telling them why they want to promote it, what they are going to get out of it, if there’s any sales [contest 00:06:01] what their commissions are going to be, how quickly they are going to get paid on it.

Those quick things, and then down through the page you are going to give them information about what is in the product, does it have any bonuses in it, are there any sales? Are they going to have a chance to make even additional money? Items like that, and how to contact you, how to stay informed about the launch. They’ll be information there for them to put in their email, and where to go get their JV link because every product launch has to be on a sales platform, and there’s multiple sales platforms out there. You’ll connect that get your JV link here to your sales platform.

Cindy: Right, and you want to make it really clear.

Delilah: Absolutely.

Cindy: You want to have a video so affiliates can connect with you. You want to have an opt-in form so that you can follow up. You want to have very clear dates, and like times of when it’s going to launch, bonuses if you are doing it, JV prices, and just some way to go and get their affiliate link, I’m thinking.

Delilah: Yep.

Cindy: Once you get people on the [inaudible 00:07:10] do you do a lot of follow-up? How do you follow up with affiliates, or do you just automate it through the system, or do you have … Do you do one- on-one connection? What’s your way of doing it?

Delilah: I actually do both. For me, relationships are huge. You can email people all day long and then they may or may not get it but if you have that personal connection, I do a lot through Facebook Messenger. I get to know these affiliates individually, and the little things. What’s going on in their life, and what have they got going on? They become my friends.

Cindy: Absolutely.

Delilah: They truly do, and then Skype is also a huge one. I do regular follow ups because a lot of times they’ll get their JV the link, and the product launch may not be for three, four weeks out. You’ve got to keep it fresh on their mind and let them know of any updates because there are things that happen from time to time. Hey, is it? We’ve got to move it back 12 hours, or you know, or our email broke but we are fixing it. It’s okay. Things go wrong. You want to make sure they are aware of that. Sometimes you’ll run an extra bonus, sometimes you’ll start the launch off a day or two ahead of time for a couple of JVs just so you can get the pre-launch, and conversion rates. Do specials for them. There’s all sorts of things that you can do but you want to have that excitement and that build up with the JVs even before you ever even get to the product launch itself.

Cindy: Yeah, yeah, something that you were talking about before we actually got on this call was that when you are doing a product launch you are basically running two launches. You are running the launch obviously for the customers because you want to sell it but you are running a separate launch because affiliates aren’t really going to get behind the product unless they really believe in it, and they believe it’s something that first their listeners are going to want to go and see, and it’s going to benefit their list but also that it’s going to make them money. Something that they can get excited about and behind. I just wanted to throw that in there because I think some people forget they take on a JV launch like it’s just tucked on. It’s something that you do because you are supposed to do, and you just through a link up there, and affiliates will magically come but they won’t. They need to be excited about it, and they need to believe in your product and connect with you. When you talk about relationships it’s something that a lot of people really under estimate I think.

Delilah: Absolutely, and one of my favorite things to do, and I do this with every single launch, and I suggest everybody do it. I will start a

Google doc sheet, and down one side I’ll have a list of every person that I want to speak with, and then beside that whether I’ve contacted them or not contacted them yet. When I talk to them notes on what we talked about, did they get their JV linked, did they … They want follow up? Do they want review access? Is there something special that they want to go with it?

So every time I talk with somebody I can go back and forth between that sheet and know what exactly [crosstalk 00:10:34].

Cindy: I used to do that, and I’ve recently changed over. I’m not sure if you’ve heard of it. There’s a platform called Trello, and it lets you actually create groups, and you create little files for each person, and then you can drag it into a group. If you’ve connected like you’ve made your first connection you can just drag it and drop it into this group, and then you can update it, add notes. It’s basically like using Google docs but prettier, and you get to drag, and drop, and put notes, you can add files, and all that sort of stuff to it. I don’t know if that helps but you might to do that.

Delilah: It does. I want to look at that. Thank you. [crosstalk 00:11:14]. I learned something new. That’s awesome.

Cindy: Yeah, I learned about that when I was doing a launch with Jay … Forgot his name now. Jay. Crap, this is what happens. Anyway, Jay.

Jay and I we launched a product together, and he introduced me to the platform, and yeah. It’s really good. It’s really straightforward, easy to use in and it’s free so there’s an added bonus.

Delilah: Even better. All right.

You do a lot of connections, do you do any … I know on Skype there’s a lot of broadcasting you can do, and Facebook groups has a lot of those kinds of things. Do you do that, and if so, how do you schedule it? What is your sequencing for that?

I do the Facebook Groups. There’s a lot of them. Normally, I will start out with a video because Facebook has to do a video now. Those sites are awesome. They are very eye grabbing if you do it right. I will go through the JV groups in Facebook, and I’ll start out with a video in it. It’s usually two weeks before the launch, and then normally I’ll update it at five days, three days, sometimes 24 hours, and then obviously, normally I’ll wait until after we are a couple of hours in after live that way, especially I can put up stats because some conversion rates, some things like that are great for pulling in last minute JVs. There are some people who won’t join until it’s already been running for a few hours, or a day because they want to see, they want to make sure that it’s actually converting before they’ll actually jump on. I like to have that in there.

Cindy: Is there anything else that you do to drive traffic? Do you do email follows up or what’s your …

Delilah: Yes, yes. I also do email follow ups regularly. The email sequences normally I’ll start at about … We’ll do save the date launch, obviously, “Hey, this is coming,” and then one or two in between, and then about four days out, 48 hours out prior to launch, 24 hours before, and then an hour before launch, and then when we go live at launch. Then it even continues because I want to people saying, “We’ve launched. That’s not it. [inaudible 00:13:55] we still have got to keep going. There’s still more.”

Especially if you are running a competition and that kind of thing, yeah, and you want to keep people excited about it, and sending traffic. I just …

Something else we were talking about because we were talking about to JV … Building up your JV to list is huge especially if you are going to be launching on a regular basis, three, four times a year, or some people launch more than that. Either way just you want a JV email list because you want to have contact information,

Delilah: excuse me, and one of the things that I really suggest, and I learned this not too long ago myself that it works out really great is your sales platform, where they go to replace their JV link. When they go to replace their JV link on their sales platform, whichever platform it is they have a section in their [work 00:15:00]. You could put a note to the potential JV, and leave a section for them to leave notes for you. In your note section, you can tell them, “Hey, unless we already know you make sure you give us your contact information. In this section, put in your email address, Skype address,” whatever, anything you want.

That way because even on the JV page where you have the area where you ask them for their email address, a lot of times they won’t but when it comes to doing it there on that JV page on the sales platform they will. That just gave you automatic permission to take that email address, and add them into your contact list.

Cindy: Okay.

Delilah: Yeah.

Cindy: That’s something that I’ve done, yeah. That’s cool. Interesting. All right, are there other things you can share? Any other ways that you drive traffic for an affiliate promotion?

Delilah: Let’s see, we went over the JV page, the JV groups.

Cindy: Something that I was just thinking of before you dive into that, you mentioned creating a video, and a video is fantastic for getting your face, and we’ve talked about this before about getting your face in front of your audience, and really connecting because it is about relationship. Like we said but Facebook videos are so freaking cheap, and I’m not sure if you do this right now but you can get for like less than a cent per view, really targeted stuff. You can drop a pixel on your JV page, and then you can send them … Actually send people that have come, shown interest in your JV page your JV video for less than a cent, and having your face there, in front of them really helps. I’m sure if you do that but it’s seriously [crosstalk 00:16:47].

Delilah: Yeah, I’m actually …

Cindy: Not very many people do that.

 

Delilah: I’m actually glad you brought that up. The last two, three promotions I’ve ran video Ads.

Cindy: Okay, yep.

Delilah: Yeah, and those were phenomenal, and targeted those in getting video views. It’s even got it set up to where you can put the link to your JV page where it shows up right at the end of the video.

Cindy: Really. That is cool.

Delilah: Yeah, the videos are actually clickable. That is cool.

You can obviously put the link within the post itself but then as you are running the video Ad, when the video ends it actually shows up the link.

Hence a link.

Cindy: They can click right on it. That is cool.

Delilah: Yeah.

Cindy: Yep, you can also do like … I just forgot what I was going to say. I’m so on a roll today. No, I was just thinking about sending JV videos. No, it was really, really cool too. Never mind. If I remember I’ll throw it in there. Dammit. I had [crosstalk 00:18:01]. No, it was really cool. Let me think. No, I don’t know. It’s gone.

Delilah: The biggest question that I get a lot of time is where do you find them? Where do you find the JVs, and the easiest place for me is … There’s a number of them but it’s normally not in the same spots that everybody else looks. Of course, everybody goes to the Facebook Groups, and sure you can put the stuff there in the Facebook but I like to go to the members section. You can highlight. Some of these groups have like 5,000 people in them, and you just sit there, and they are literally start [fronting 00:18:49] people. Don’t spam them. Dear god just do spam them but send them a friendly message. Be simple people, seriously because that’s what it’s all about. They start out that way.

Another thing is the really big launches. All right, there’s been a couple of them this week but they’ll post throughout their Facebook timeline, and you can see as they making the post about this huge launches that have sold 100,000 or what not people make … The JVs will come through, and they’ll make comments on this launch stuff. Guess who those people are?

Cindy: They are the affiliates, and often sometimes people now it’s trendy to tag all of your affiliates into a post. If there’s a launch they pour out like a proof screenshot. If it’s just on $100,000 in 12 hours or something, people want to know that sort of stuff. People will tag in their best affiliates, and the people that they want to grab their attention. Yeah, that’s like a really good point. Facebook Groups, and tagging people.

Delilah: Awesome.

Cindy: I remember what I was going to say. Can I dive back to that?

Delilah: Yes.

Cindy: It’s so tiny but I actually think it could be useful because when we are talking about video marketing, and how it’s so cheap to just record a video of yourself. Even if you are not awesome on video, or whatever, just do it because it’s worth doing it but you can import. As you are capturing email lists, you can import those as an extra audience. If you are not capturing, or if you’ve had a whole bunch of different launches, you’ve got all of these JVs that you can use for a targeted audience, and then your clicks and everything are super cheap, and insanely targeted. I was just going to say don’t forget to export your JV list from AWeber or wherever you are putting them, and import them as a Facebook audience.

Delilah: Yes, that works … That’s how I targeted my audience.

Cindy: Nice.

Delilah: I’m glad you brought that out because I’d honestly forgotten about it but yeah especially if you’ve got that JV list, that email list that you can pop that right in there for your Facebook Ads, and it works perfectly.

That is awesome. Do you have any other little hidden tidbits that we might not have covered so far?

I probably do. [crosstalk 00:21:14]. There’s so much.

Cindy: Oh my gosh. If you are listening on the 7-Figure Furnace, and if there is any extra information you really want to see, if you are think of anything you can contribute that we haven’t covered here then throw it in the comments.

We would love to see you on the 7-Figure Furnace blog, if you came via iTunes, or something, and you are not seeing the blog, go to 7figurefurnace.com, and find us, throw your comments over there, and Delilah and I will be there to answer any questions if you have them. We’ll come and meet you, and whatever in the comments section.

It has been really fantastic having you here Delilah. I think we’ll wrap it up right now. I’ll look forward to seeing you at the next marketing event. I think it’s next week, yeah, we get to catch up.

Delilah: It is. I’m so excited I can’t wait. I actually get to go to Marketing Mayhem this year.

Cindy: I know. It’s awesome. I will see you then, and thank you so much for joining me on the podcast.

Delilah: Thank you so much for having me. I appreciate it. All right. Take care.

Cindy: Bye.