Video marketing is HUGE and showing no signs of slowing down – especially with amazing opportunities presented with YouTube Advertising, allowing you to drive cheap traffic and boost your sales.

Have you just started a new YouTube channel and you’d like to boost your sales with video ads but don’t know where to start?

You’ve landed in the perfect spot to get those questions answered because this new 7 Figure Furnace episode explores the world of YouTube advertising and all the amazing things they help entrepreneurs achieve.

 

What’s On This 7 Figure Furnace Episode

7 Figure Furnace is a relatively new online marketing podcast, designed to help marketers and business owners navigate the uncharted waters of traffic generation, content marketing, PPC advertising, and everything else one must master to make it in today’s entrepreneurial landscape.

For this episode, I interview the Hangouts Marketing Expert – the fabulous Brandee Sweesy. She had great tips to share on budgeting and testing your YouTube ads campaigns, how to use the generated traffic, what are the biggest mistakes you could make, and so much more.

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If you’d love to know more about YouTube ads and how to leverage them to grow your business, but you’re about to walk out the door and can’t read this post, you can just listen to the whole interview and come back here for the links and notes later.

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Let’s jump into this. Here are the things Brandee talks about in this episode:

Making the Most Out of YouTube Advertising

After 15 years in marketing and public relations, Brandee had her first Google Hangout 3 years ago, an event that marked her debut in online marketing. And even though she’s been in online marketing for less time than many of the names we associate with successful internet businesses, people feel like they’ve known her for way more years, because they see her face more often, because she appears in all her YouTube videos and Hangouts.

Brandee-Sweesy-YouTube-Advertising

This is just one of the benefits of using paid YouTube traffic – people recognize you more often, and they strongly associate you with your niche, you’re no longer a stranger but someone they know.

Even if you’re not going to buy ad space on YouTube, you should still have a channel and upload your content there. With or without a media budget, YouTube can be great for selling physical products, promoting local businesses, generating app downloads, building authority in a niche, getting people to attend your personal development training sessions or retreats.

YouTube ads are beneficial for most businesses, but they can really do wonders for local businesses because the advertising interface allows you to target specific areas, down to a zip code.

 

Budgeting Tips for YouTube Ads

YouTube ads charge you per view, not per click, and a view is only considered as such if the user clicks on your ad or sees up to 30 seconds or the entire ad. The highest cost Brandee had to pay per view was 17 cents, but most ads will cost less than that.

She thinks you should know your pain threshold – how much can you spend and be alright with it without becoming risk averse. A $10-$20 USD per day budget should be enough to help you test out your ads and see what works for you and your business and what should receive a bigger investment.

When you start testing ads, don’t stop after 3 days. You should take up to 30 days to really test and tweak and repeat the process to see the real potential of your YouTube ads, even if you’re only spending $10 USD/day.

 

Testing Your YouTube Ads Like a Pro

Using 4 ads and 2 landing pages – one static, one video – is a great way to test out what will work best for you. You’ll see if people are discouraged to stay on a static landing page because they were expecting to see a video or if they actually prefer the static page. You’ll also be able to test headlines.

One thing that makes YouTube so ideal for marketers is the fact that you can actually place your ads in front of specific videos. So, in your research phase, which should be one on which you spend most of your time, you should look for monetized videos related to your topic so you could script your video ad to offer something better than the thing the video in front of which you place the ad has for the viewer. That way you can actually say something along the lines of “Hey! Before you see this video on (your topic), I have a better solution over here. Come get it as a gift!”. The more precise your script, the better your shot at getting the people who wanted to see that video come see your channel or website.

 

You Probably Already Know How YouTube Targeting Works

If you’ve ever run a Facebook ads campaign, you’ll manage to target your YouTube ads in minutes. YouTube also allows you to target people based on gender, age, zip code, radius, language, country. You also have access to what YouTube calls affinity audiences (people that are probably interested in what you’re selling). You can even target in-market audiences (individuals who are actively seeking what you’re selling). You can also target custom audiences.

The platform provides excellent ways to reach your core target, and to see what placements work best so you could extract data from those and fine tune your campaigns.

You’ll also need to keep in mind that different countries have different buying habits, so you’ll need to run tests for each new country you want to target. Brandee gives the example of American vs. British vs. Australian consumers. In the UK, people will buy your front-end product, but they won’t buy the whole funnel. Australians will buy the entire funnel. Americans are constantly on a shopping frenzy – upgrading, buying add-ons, etc.

For successful campaigns, you’ll need to know the platform but also, and most importantly, know your audience – who they are, what they care about, how they talk. Brandee would even go through her ad placements and read the comment sections so she could find exact phrases people use to refer to products and the issues they want to solve.

 

Why It Pays Off to Appear in Your Own Ads

Brandee-Sweesy-Youtube-Advertising

PowerPoint slides and voiceovers convert well – this is something that most video marketers agree on. Although she thinks you don’t have to be in front of a camera, Brandee feels that doing so will make fewer people skip the ads. Because big brands used their big budgets to flood YouTube with irrelevant ads, users now are looking for the skip button as soon as an ad starts. When they encounter another human being instead of a big-budget production selling them cheese snacks, they’re more open to waiting to see what the ad is about. You only have the first 5 seconds to grab their attention, and if your ad looks too commercial, like a TV ad, you might lose them.

 

The Funny and Potentially Costly Thing About Accents

Some accents convert better than others. American accents convert the worst while the British ones the best, but if you’re targeting Australians using a video with American accents your results will be good, because Australians like them.

The lesson here is that you should also test your voiceovers if you plan on using them, to make sure you pick the one that will convert best.

 

Turning Your YouTube Paid Traffic into Money

You have to understand that this is a hard to convert type of traffic. So, every single thing you do has to create rapport. You need congruency between the ad and the landing page or wherever you’re sending people. Make sure your ads match what people are finding on the landing page up to fonts, colors, headlines, etc.

On the landing page, to have a better chance of getting the visitors in your funnel, you need to constantly tell them what is going to happen next, what it is that they need to do next. That way you’re building rapport, you get them starting to trust you. Even if you don’t use a video sales letter on your landing page, at least have the copy that will guide the visitors on what is going to happen next (e.g. “after you’ll enter your email here, you’ll receive this in an email”).

Make sure you don’t use negative triggers in your landing page copy. “We don’t spam” is making people think about being spammed. You can just say something like “We value your privacy”.

 

Avoiding the Biggest Mistakes People Make with YouTube Ads

The things you’ll need to avoid mistakes are these:

  1. Remember marketing isn’t about you, but about them – the customers.

Nobody care who you are, all they care about is how you’re going to solve their problem. You have 5 seconds to get their attention, don’t waste them talking about yourself – they don’t care about that.

  1. Don’t let incongruent calls to action sneak up on you.

Nasty annotations, an inconsistent look and feel across ads make people reluctant to click.

  1. Optimize your videos.

Even if they’re ads, they still need to be optimized. It doesn’t take long to include the call to action in the video description, include your keywords as tags, do all the little things you’d do for a standard video.

  1. Make sure you have a lead capture component in place.

You don’t want to pay for advertising just to get people to watch your videos, you need to capture them and add them to your funnel.

Besides from avoiding these mistakes, you should also make sure you’ve created your channel and added a few first quality videos before running the first as. It appears that YouTube cares about how well your channel looks and how complete your info is, when deciding how often it’s going to show your ads to people.

BrandeeTV-YouTube-Advertising

You also need to have a Google compliant site. Just as in the case of search, Google wants to offer quality content and a great user experience to all people using its websites and platforms.

Brandee thinks it’s smart to upload some content and see what happens to it organically. You can assume what your audience wants to see, but you can’t be 100% sure, so by seeing how they react to your content, you can discover that one of your videos would make a great ad.

You should also know what a lead is worth to you so you could evaluate the success of an ads campaign.

 

Getting Free Coupons to Run YouTube Ads

All you’ll have to do to get some free advertising credit for YouTube ads is to google “YouTube advertising”. Google will start retargeting you with ads offering free coupons for $75, $100 USD that you can use to test YouTube ads.

 

Doing Your Due Diligence is the Most Important Thing for Success

Research isn’t necessarily fun, but it can save you money by showing you how other ads in your niche look like, what placements they use, how people react to them. See what mistakes others are making so you wouldn’t have to repeat them to get a valuable lesson from them.

Don’t throw money at something hoping something will stick, but think of a strategy based on what you have found out about your niche and other ads.†Go to YouTube and search for videos relevant for your niche, let the autosuggestions based on what other people have searched for play, and check to see if any of those video allow ads.

Are you amazed at how YouTube has become a part of your daily life and wondering how you could become a content creator yourself and get a LOT of free Youtube traffic in the process?

Do you have your own YouTube channel already but can’t figure out why you view count is low and your revenue practically non-existent?

Are you dreaming about becoming a YouTube celebrity but don’t know where to start your journey into stardom?

Once again, 7 Figure Furnace holds some great answers, because I just had Cyril Gupta as a guest and we dived pretty deep into what it means to be successful on YouTube and building a business around video content creation and video marketing.

What Your Need to Know About This 7 Figure Furnace Episode

For those of you who are visiting my website for the first time, first, let me say “welcome,” and secondly, let me introduce you to this podcast. 7 Figure Furnace represents a relatively new podcast, created for both new and experienced marketers with the aim to uncover actionable, effective tactics for boosting traffic and sales – and in today’s episode, how to get free youtube traffic. I’ve interviewed PPC masterminds, software product creators, content marketing evil geniuses, and many more specialists that lend us their knowledge on finding the shortest route to success.

For this episode, I interview Cyril ‘Jeet’ Gupta, who is a veteran software developer, the CEO of the high-quality online marketing products company called Teknik Force, and a leading video marketing expert running YouTube channels that get millions of views like Rhymecast, Nisha Madhulika, Two Min English and many others.

Cyril shares how video recipes got him involved in this space, what to focus on when you start a YouTube channel, what’s the best way to monetize your videos, how to get free youtube traffic and how to correctly optimize your channel.

Would You Rather Listen?

If you’re a multitasker, and you’d like to listen to this episode while you cook, get ready to go to the office, or driving click the links below and visit the article later for additional info.

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Or watch the full version here

Now lets get started. Here’s what you’ll learn:

The First Mover’s Advantage in the Video Recipes Niche

Cyril Gupta became interested in video marketing back in 2009 when YouTube first introduced its partnerships program, and people were making good money out of their uploads to the platform. His mother was a food blogger at the time, and they saw an opportunity for expanding their following by shooting video recipes and uploading them to YouTube. It took them 2 years until they figured out the best way to optimize their channel and create a revenue stream, but since then things worked out great and today, Cyril’s mother is the most prominent YouTube chef in India, enjoying a huge following around the world, also.

The fact that Cyril started so long ago to optimize YouTube channels gives him the advantage of successfully doing this for over 5 years, something not many people can put down in the resumes.

 

What You Should Be Doing When Starting a New YouTube Channel

If you launch a channel today, you must remember that your initial positioning and format don’t have to be with you until the end of your professional life, you can adapt depending on what your viewers are telling you.

The 3 things that influence YouTube success you should be aware of are:

  1. Consistency

When you start a new channel, you need to be consistent with your posting frequency. Many people get super excited to start a video project, and they produce many videos at the beginning, but as time goes by, they upload less and less content. YouTube looks for consistency, people that would be in this for the long run. YouTube doesn’t want to promote people that will quit in a few months, but people that week by week, or even day by day, show up and upload new content. So make a plan, decide how often you’re going to post every week and stick to that.

  1. Optimization

To make your channel stand out and get the most out of every video you upload, you should optimize your channel. Most people confuse video optimization with SEO, and applying SEO tactics to your YouTube videos isn’t going to boost your views as much as channel optimization.

  1. Analysis & Adaptation

Different niches have different requirements regarding posting frequency and video quality, but analysis and adaptation are important no matter what industry you operate in. You need to get to know the market, what you can offer, where you stand, what your positioning should be, what is that unique thing you can offer that none of your competitors can take away from you.

In general, you should consume YouTube content, see what others and doing and integrate the good practices you uncover into your own projects.

 

How Do You Avoid Getting Your Account Suspended

First, you need to understand that accounts aren’t suspended by people working at YouTube, they’re suspended automatically by algorithms. So if your account gets suspended and you know you did nothing wrong, don’t get mad, most probably an algorithm interpreted the data associated with your channel in a way that made it believe you’re doing something wrong. So patiently reach out to YouTube and you’ll get your account back as soon as possible.

The most common cause for account suspension is spam. If you’re publishing many videos each day and YouTube suspects that the traffic to them isn’t good quality, your account might get suspended.

The worst things you could do on YouTube, which will surely get your account suspended, are:

  • Using content that you hold no rights over;
  • Repeatedly viewing and liking your own videos;
  • Posting comments on other people’s channels asking for them to visit your account;
  • Paying for people to view or like or post comments on your channel;
  • Uploading too many videos in a short time;

To grow your channel, you need to focus on generating organic traffic and optimizing your channel the right way.

 

How to Monetize Your Videos the Right Way

Cyril was very frank about it: until you get to hundreds of thousands of views, you won’t make much from YouTube’s advertising. He allowed us to take a peek at the stats of one of his many channels – Rhymecast.

What he wanted to show was that unless you get at least 80-90,000 views per day (as it’s the case for Rhymecast), linking your YouTube account to an AdSense one won’t really help you make money.

Rhymecast_stats2-Free-Youtube-Traffic

 

His solution for getting money out of your YouTube channel when you’re still at the beginning, and you don’t have so many views each day, is to promote various offers, direct viewers to your website, create and sell a product to your viewers, accept for companies to sponsor your videos, etc.

Monetizing your channel through advertising can become expensive because you’ll have to create a lot of quality content, but you can still make piles of money by finding other ways to get your viewers (even if they’re only 100/day) to pay for what you’re offering them or by giving brands access to your audience through your videos.

 

The Best Traffic Source for Your Videos

You can get free YouTube traffic via the organic search:

  1. Ranking for key search terms relevant to your niche;
  2. Being featured in the Suggested Videos bar;
  3. Taking advantage of YouTube’s features (e.g. playlists).

What Cyril found out is that being featured in the Suggested Videos bar is his main source of organic traffic for most of his channels. For Rhymecast, his channel dedicated to kids’ content, Suggested Videos accounts for 67% of all his views, while search only for 2.4%.

Suggested-Videos-1-Free-Youtube-Traffic

 

The type of the main traffic sources can differ a lot from one YouTuber to another, but if you’re optimizing your channel the right way, it will probably look like Cyril’s.

Why Playlists are a Powerful Tool for Generating Views

Every single one of Cyril’s videos is featured at least one playlist, his strategy is to add one video to as many of his playlists as he can, and he does this because playlists also rank. When you do a YouTube search, you’ll get both playlists and individual videos in the results.

A sneaky tactic Cyril used on one of his channels with great results was to create niche-relevant videos in which his own videos would be at the top, so the video of his competitors would be played only after the viewers saw Cyril’s. If a list has a lot of videos, YouTube will show it to users, and you don’t have to use only the videos you created to build a list.

 

Finding Your Niche Before Starting a New Channel

On YouTube, having the best camera or the best audio recording system isn’t the most important thing in becoming successful. To produce your videos, you can just choose the best option for you. Some people use Camtasia to record their tutorials, other shoot their video in a studio with multiple cameras, but most shoot their videos on a smartphone or handheld camera. What matters is the actual content – what the video is about, not how it was made.

Having said this, when starting a new YouTube channel your priorities should be:

  1. Figuring out what you’re about

What’s unique about you and what you do? From all the things you know and do, what would be engaging for others?

  1. Finding a good niche to focus on

For this you’ll need to watch what other people are putting out there in your industry, figure out how much time they are investing, how much money, how often they publish their content, how much money they get out of their content.

This can be considered hard math. You need to calculate how many subscribers are there in a niche, what works and how are the channels in that niche growing. And you should do this for up to 5 niches and figure out which one would work for you, where your resources will have an impact.

When you take all of these things into account and consider what you can invest in your channel (time, effort, money), you’ll have a better understanding of what niche would be a great choice for you.

To help his clients analyze YouTube niches they’re interested in, Cyril built a tool called NicheXploit – a unique software that can predict the profitability of any niche.

 niche-xploit-Free-Youtube-Traffic

Why Focus on the Analytics Outside of Your Channel

YouTube channel analytics won’t tell you anything about your competition – what videos are making them money, what keywords they’re targeting. You need to understand what’s going on in the market, and most data is available, exposed publicly. You can see the titles, descriptions, keywords, the number of views for the videos uploaded by your competitors, and this can help you improve your own performance.

 

Planning for Mobile Traffic

If you’re among the people that get most of their organic traffic from mobile devices, you need to remember that annotations don’t work on mobile devices, not even on tablets, so you can’t use one of the most popular tools for sending people to another video, to a website, or just to post a call-to-action for engagement.

What works on a mobile device are related videos, polls, and cards. Cyril puts a card in every video he’s publishing, and it might be wise to do the same.

You’ll find you option for creating the cards in your Video Manager > Edit Video > Cards.

Youtube-cards-Free-Youtube-Traffic

Discovering the Recipe for Viral Videos

Shock people, stir a controversy, and you’ll be famous. Cyril thinks the shortest way to create a viral video is by surprising viewers by saying something enraging or wonderful.

He gives the example of a young YouTuber, who published two videos on how she’s speaking American so she can’t really communicate properly with a British youngster who speaks English. People didn’t realize she staged the videos, and they kept sharing and resharing them, bringing her a lot of popularity.

American-Free-Youtube-Traffic

One important thing to remember about viral videos is that they’re not making anyone any money. This happens because as soon as a new viral video appears, people will download it and reshare it on Facebook or Twitter or Vine or Instagram, so the channel owner is actually losing a lot of views and money.

 

Making Your Channel Stand Out

You don’t have a lot of options for making your channels not look like everyone else’s – you can only customize the top bar. So make sure you have a great design in place, that will help you entice people to stick around and watch another view or to subscribe.

Another thing you can do to make the most out of your videos is to use custom thumbnails for each of them. That will grab people’s attention and will also tell YouTube you’re a pro, doing this for a living, not just for sharing a family video, so you’ll get more exposure, thus more views.

 

A Final Piece of Advice

Do 50% of the work associated with owning a YouTube channel before posting your first video online. Figure out first how you’ll produce your videos, decide what niche you’ll be in and study the market before putting any of your money in a YouTube project.

If you enjoyed this article, please share it with your friends and let us know in the comments if you already have a YouTube channel or if you plan on launching one soon.